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Who in my network is doing customer interviews? I have another new product to show you. Reforge AI User Interviewer -> https://lnkd.in/gDMwYabJ If time weren’t a constraint, I’d talk to every customer of Reforge (repeatedly). I learn an incredible amount every time I do. But I’m often faced with the predicament many product teams face. To get new customer understanding, I need to either: 1. Blast out a survey. Which is convenient and scalable, but I don’t get the depth I want. 2. Try to schedule 20 interviews. But that can take weeks, tons of calendar coordination, and honestly, be inconvenient for a lot of our customers. That’s why I’m super excited about the Reforge AI Interviewer. It helps automate the end-to-end experience. You get the depth of interviews, at the scale and convenience of surveys. Most importantly, I think it’s a better experience for customers which leads to higher opt-in rates, more brutally honest feedback, and faster learning. Here is how it works: 1. Tell it your learning goal 2. AI generates a draft of an interview plan based on best practices. 3. Send a link to your audience. 4. Your audience can engage in a full, engaging, dynamic conversation with the AI on their own time. 5. The results are automatically synthesized, connected to all of your other feedback sources, joined with your business metrics, and a lot more. Check out more here: https://lnkd.in/gDMwYabJ Also, take it for a test spin. I'll drop a link to an example interview on the topic of AI tools below.

Interview 200 users, in-product, across 10 countries in 24 hours without sending a single calendar invite. Introducing Reforge Research. Reforge Research combines our AI User Interviewer and AI-Powered Surveys into a single, easy-to-use product, starting at just $50/month. Check It Out Here: https://lnkd.in/g-3pUATZ Our goal with Reforge Research is to take product teams from "we can't afford to talk to users" to "we're continuously capturing new insights from every segment, in every market, at our key product moments." Today, we are releasing new capabilities such as multi-language support, AI-guided creation, and a beta of in-app triggers. 🗣️ Multi-Language Support 🗣️ The Problem: Your product is international, but your research isn't. With Reforge: Run AI interviews in any language, automatically. Users respond in their language. Analysis happens in yours. 📝 AI Guided Survey and Interview Creation 📝 The Problem: Creating good research is hard. You need to know what to ask, how to ask it, and how to structure the conversation to get actionable insights. With Reforge: AI guides you through creating your research plan, automatically generating discussion points and survey questions like a senior researcher. 💬 In-App Research (Beta) 💬 The Problem: Traditional research happens after someone uses your product. You schedule a call for next week. They forget the details. You miss the moment. With Reforge: Trigger AI interviews or surveys directly in your product, at exactly the right moment. Lots of details below.

Talk less. Prototype faster. The best teams don’t discuss ideas endlessly; they just build them. But how do you get the right prototype fast enough? Most new product initiatives are not about creating a new product. They're about improving existing ones. In other words, they already have a product, customers, and a design language. The machine is slow, perhaps rusty, but it has worked for ages now. Any attempts to improve the process usually failed or gave barely any noticeable improvement. However, this is where the AI comes in and why I’m genuinely impressed with Reforge Build, which has now been launched in beta! It’s an AI prototyping tool made for product teams, not solo builders. It starts where your product already is and accelerates what comes next. Don't take my word for it, try it yourself: Check out Reforge Build and explore what’s possible with AI that actually understands your product: https://lnkd.in/duh4YC_H But why did it impress me? 1) Looks like your product Upload a screenshot or connect to Figma. Reforge Build instantly matches your real design system: colors, fonts, spacing, everything. No endless cleanup. No imagination is needed when painting a vision of a future successful product to the stakeholders. 2) Understanding the context Add your product data, strategy docs, and customer insights. Build the prototypes using your actual tiers, features, and messaging. This won't be just a rough draft, but something your actual design team could have presented to you after weeks of work. 3) Plans before it generates Instead of vague prompts, you define user needs, metrics, and layout priorities. AI creates a plan before generating, so the first version is already close to your vision. After all, you need a workable prototype, not an AI slop wannabe! 4) Explores options, not just outputs This REALLY left me with my jaw on the floor: Reforge Build generates multiple design directions, compares them side by side, and mixes the best ideas. I can only imagine this is the experience of a Product Manager with multiple design teams ready to work on a single project... 5) Works like a team tool, not a solo hack Comment, remix, reuse templates, so your second iteration takes minutes, not hours. Nobody's perfect, not even your AI teammate, but every teammate gets better with proper feedback! Impressive, isn't it? Would such an AI prototype tool speed up your new feature's go-to-market time? Let me know in the comments! #productmanagement #ai #ux

Before Figma, I used to pester the designers I worked with: can I see what you're thinking for that new UI? I would walk by their desk and stare at their screen. With Figma, I would keep a tab open of our Figma docs and stalk the latest designs and use the "follow X person" feature. With Reforge Build, that whole dynamic changes. I am going to spend 30 minutes each day brainstorming and generating new ideas and sharing them with the engineers on the team, designers, and sharing it with customers to get their feedback before we even spend time optimizing it in design. It's so great to be put into the driver's seat to be able to show others what you're thinking, instead of asking designers for help in translating an idea to a prototype. Check it out: https://reforge.com/build Nice work Brian Balfour Adam Green Ben Kramer Archie Leeming

I'm particularly excited about today's launch of Reforge Build because it implements so many of the prototyping best practices I've been preaching to product teams. Design consistency → Your prototype should feel like your real product, not a generic mock. Reforge Build makes it effortless to import your existing product design via browser extension, Figma import, or screenshot. Rapid divergence → Good prototyping isn’t about polishing. It’s about exploring. The new Variations feature lets you spin up multiple directions quickly, like having a creative partner brainstorming beside you. Team collaboration → Prototypes shouldn't be built in a silo. So Reforge Build makes it easy to create shareable baseline templates, remix other's work, and have real discussions inside the tool. Customer validation → Prototypes are built for customer feedback. Reforge Build takes this head on with an AI User Interviewer that allows you to collect personalized feedback on your prototype at scale. By baking these habits directly into the workflow, Reforge Build removes the gap between knowing what good prototyping looks like and actually doing it. That's how you accelerate product discovery. Try it free → https://lnkd.in/gYDm2pBv #ProductManagement #AITools #ReforgePartner

Introducing Reforge Build: AI prototyping that starts from your product, not from zero. Try it here: https://reforge.com/build AI app builders are built for founders starting from scratch, not product teams building from an existing product. Using a 0 to 1 tool, for 1 to N work means: ❌ Generic prototypes that miss the mark ❌ Describing your brand colors to AI for the 47th time ❌ Prototyping variant A, then starting completely over to explore variant B ❌ Switching between 5 tools to get from idea to validated feedback ❌ You end up fighting the tool instead of working with it. Reforge Build is fixing this. It’s AI Prototyping built for Product Teams. You can try it here: https://reforge.com/build ➤ Prototypes that look like your product ➤ AI that remembers your customers, feature set, and strategy ➤ Plan mode that structures ideas before generating ➤ Generate multiple variants, not just one output ➤ Built-in collaboration with sharing, commenting, and remixing ➤ Validate with customers w/ AI Interviews and Surveys (coming soon) The difference? AI App Builders Start From Scratch → Build An App → Deploy + Host Reforge Build Start From Your Product → Explore Variants → Collaborate → Validate If you’re a product team not building your first app, stop using tools that assume you are. Other tools are built for starting from scratch. We are building for the reality of product teams. Reforge Build is now available with a free tier (link 👇) Like & Comment “Let’s Build!” and I’ll DM you a free month of premium and additional credits. Hit that repost button, and I’ll DM you two free months.