ReelFlow ads

Over the last few months, we’ve been evolving how we do outbound here at ReelFlow. As a new product in a new category with a largely unknown brand, it is safe to say we’ve been doing outbound on HARD mode. When I presented on-stage at SaaStock last month, I shared some insights into how we were experimenting with personalised landing pages + interactive video via ReelFlow and it piqued a lot of interest. Since then, we’ve evolved the process further and we now have a largely automated workflow that turns intent signals (such as repeat visits to ReelFlow.com) into personalised ABM experiences using custom pages + interactive video, put together with a handful of tools including Clay, Lovable and of course, ReelFlow. Every time Will Towning (the brains behind the whole process) and I show someone what we’ve built under the hood it gets a great reaction, so we thought we’d sit down this week and walk through how it works and the early results (spoiler: way better results than cold emails!) I’m certainly not peddling the latest “how to crack outbound and book 147 meetings every day” or indeed declaring victory - this is still work in progress - but it is pretty cool and its working! So, if you're exploring how you can improve or expand your outbound efforts, are a 'GTM Engineer' or would just like to listen to me & Will chat through the whole thing, join us: ⏰ This Thursday 27th at 3pm GMT for a 30 min LinkedIn Live session Everyone who registers will be able to watch on-demand too, will receive their own personalised landing page AND the internal playbook we use ourselves. Link to register in the comments below!

Finally worked my way through the new '2025 B2B Buyer Experience Report' by 6sense released last week. A must-read if you work in B2B GTM (and follow Kerry Cunningham too!) Too many insights to share in one post, so here are a handful I think are crucial: ➡️ 95% of buyers purchase from one of the four vendors on their 'Day One shortlist' and 77% of the time, their initial top choice wins ➡️ 82% of buyers initiate first contact, reaching out only after they've ranked vendors and set requirements ➡️ Buyers are engaging slightly earlier than previous years – but only to evaluate your AI capabilities, not to start a buying cycle ➡️ 94% are using LLMs to research, but this hasn't reduced their reliance on vendor content So what does this mean? Your website has one job: make the Day One shortlist. Miss it and you're not getting a look in. By the time buyers get in touch, they've largely already decided. They’ve already ranked you, set their budget, and made up their minds. The shift? They're reaching out earlier to understand your AI capabilities. Not for a sales-ready conversation but for information they can't find on your website. And while 94% use LLMs to research, AI hasn't replaced vendor content. It's amplified the need for it. Buyers use AI to find and synthesise your content – which means it needs to exist and be clear. Your website now serves a crucial dual-purpose. Serve the LLMs with the most up-to-date, relevant information AND provide buyers with an engaging, informative experience. It is still a crucial touchpoint at every stage in the buyer journey, visited 30+ times on average by each member of the buying group. It's building that shortlist position, explaining capabilities and helping inform, particularly for the ‘silent buyers’ - the 7-8 out of 10 who will never fill in a form, book a demo or initiate contact. We believe video has a crucial role to play here. “The language of the internet”, the most consumed content format by an increasingly younger B2B buying audience. And I don’t mean passive, one-way long-form video. Interactive, short-form video experiences that enable your buyers to self-guide, learn and build trust as they navigate your site and offerings. And this is exactly why we’re building ReelFlow. Worth considering as you look at your site this week!

Attended SaaStock? You’ve already seen Reelflow in action, engaging visitors with interactive video. Now it’s your turn - start your free trial today!

Attended SaaStock? You’ve already seen Reelflow in action, engaging visitors with interactive video. Now it’s your turn – get 20% off + a free trial!

See why agencies like Gripped use ReelFlow to humanise their websites with short-form, interactive video. Start your free trial today 👇

See how your website compares to B2B industry benchmarks in under 60 seconds. This audit shows how well your site supports modern B2B buyers, and where outdated design or complexity is quietly turning them away.