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If you missed our Amazon x AI working sessions: watch them all online for free. Really incredible sessions with lots of actual worked examples, prompts, skills, context, frameworks, and more. It's NINE HOURS of content total, so look for written summaries and highlights from us in the coming weeks! But until then, pick a session that sounds useful and give it a watch. Put it on in the background and tune in when something interesting comes up. I'm betting you'll learn something. https://lnkd.in/ghvAJFfm

Stop managing Amazon data pipelines.

"How many of you feel like you understand your Amazon unit economics?" NOBODY raised their hand. Shocking moment from Martin Heubel's presentation on Amazon 1P profitability last week. 100+ people in the audience representing brands and agencies. And not a single person knew their ASIN economics. That makes it impossible to create profit-driven strategies for your selection, pricing, operations, and advertising. You're left optimizing for sales growth and Net PPM: Amazon's profit, not yours. When you're new to Amazon it's easy to prioritize growth over profitability. But for established midmarket+ brands where the easy/medium growth is done, optimizing for profit and cash flow is your strongest lever -- even if you're still growth focused! Whose fault is this? When 100 of 100 audience members are struggling, the common denominator is Amazon. Sellers can see SKU economics in a single dashboard. Vendors have to assemble 5+ data sources, create attribution models, reconcile time period discrepancies, pick an accounting method, and create their own UI. Read more: https://lnkd.in/gsM5PxCk

Always-on negotiation.

Stop managing Amazon data pipelines.

Don't take Amazon's word for it.