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REAKTION.COM's MCP is now live for all our 15.000+ users 🔥 For more than a year, our amazing product team has been building this behind the scenes. We’ve poured an incredible amount of time, energy, passion and... some would say, a slightly concerning portion of our retirement savings into it 😅 Our accountant calls it an investment. We call it the future of Reaktion 💚 The release of our MCP marks the first module of our upcoming 2.0 of the platform. So what is it? You can now chat with your data, analyse performance, uncover hidden insights, build reports and presentations, and schedule AI agents that run daily/weekly/monthly, all from your favourite AI assistant (Claude, ChatGPT, Gemini, Grok or any agent that supports MCPs). What’s different from just connecting each platform’s own MCP? We feed your AI the context that actually matters: → POAS and POAS after refunds → New customer revenue → Returns and refunds → Product data, GA4, Google Search Console, affiliate, and Klaviyo. → 1204 metrics, 68 dimensions, 44 attributes. Agency with multiple clients? Connect your account once and analyse across all of them, or deep dive into a single client. George Kelly and I will host a webinar soon with real-life use cases for merchants and agencies. Curious to know more? Check out https://mcp.reaktion.com or send me a DM.

POAS Bidding is a Total Waste of Time. That is, if you're getting a load of returns. That's why I've partnered with REAKTION.COM to help agencies and brands stop pouring money down the drain on customers who send everything back. Let me explain. I've audited over $1 Billion in Google Ads spend. I've seen agencies move from ROAS to POAS and think they've cracked it. Most of them haven't. Because here's what nobody talks about: POAS doesn't account for refunds. Your dashboard says POAS 2.0. You're scaling. The client's happy. But 20-40% of those orders get returned... Your real POAS? 1.2. That's not a small difference. That's the difference between profitable and losing money. A ROAS of 10 becomes a 6 when returns hit 40%. For a brand doing 20 million a year, just a 5% increase in return rate costs over a million annually. And Google Ads can't tell you this. It reports revenue at the point of sale. What happens after - the returns, the refunds, the chargebacks… Doesn’t exist in your data. Which means you're scaling campaigns based on numbers that aren't real. (Kind of insane when you think about it) Worse than that, you're training Google's algorithm to find you more of the customers who return everything. You're literally paying Google to lose money faster. This is why POAS After Refunds matters. It's the metric that tells you what you actually kept, not what Google thinks you made. Reaktion built their whole platform around this. Server-side tracking, refund data baked into every profit calculation. And the bit most people miss - it sends that true profit data back to Google and Meta so the algorithms optimise towards real profitability, not just revenue. Look, the demo's free and the trial runs 30 days. The only thing it costs you is finding out how much you've been quietly losing. Link's below. Go and check your real numbers before you scale another dollar :)

I scraped every single one of my sales meetings from the last 90 days. Guess how many times either ‘Claude’, ‘ChatGPT’, or ‘MCP’ was mentioned? Over 300 times. With ‘Does Reaktion have an MCP?’ being the most common query. Well, now we do. The Reaktion MCP is officially live, and you can plug your live e-com data directly into Claude, ChatGPT, Gemini, and Grok. This means instead of opening another dashboard, you can just use the LLM you have open all day. Ask for bottom-line profit, channel POAS, creative performance, or return rates, and get the exact figures immediately. For agencies, you can even create white-labelled client reports with Reaktion’s data, or set up custom AI agents to automate your reporting completely. Full details and the link to the MCP below 👇

💰 More Black Friday revenue ≠ more profit. You can have your biggest sales week of the year and still leave a surprising amount of margin on the table. In our free 45-minute webinar, REAKTION x JOURNI will show you 5 practical ways to improve Q4 profitability, including: ✓ Conversion leaks ✓ Product-level profitability ✓ Smarter ad spend ✓ Better landing pages ✓ AOV and upsells 📅 2 October, 09:30 CEST 💻 Online 🆓 Free Save your seat 👇

⚠️ Have you outgrown ROAS? We hope so. 👀 Scale your ecommerce business based on the metrics that actually matter: 💰 New customer revenue 📈 Profit on Ad Spend (POAS) 🎯 New customer CAC 🛒 Contribution margin ♻️ Profit after returns & refunds ❤️ LTV Profit : CAC 📦 Product-level profitability Free trial. No CC needed. Click and connect in 3-5 mins.

😵💫 Agency life wasn’t supposed to be endless reporting, questionable ROAS numbers, manual tracking setups, and dashboards nobody acts on. The boring work has slowly taken over the work people actually joined agencies to do. Create. Experiment. Think. WIN for and with clients. Reaktion automates the grind and gives ecommerce agencies and their clients one place for tracking, attribution, profit analytics, and reporting. So your team can spend less time explaining numbers and more time doing the magic. Make agency life fun again 🎉