REA.co - Real Estate Accounting & Tax ads

After spending years in this industry working with clients, employees, vendors, and fellow professionals, one thing is clear: 🧾 People will forget the numbers you quoted. 📄They will forget the contract you closed. 🧠 But they never forget how you made them feel. That Maya Angelou quote rings true now more than ever: “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” In real estate, reputation is currency. How you treat people (even when no one’s watching) shapes your network more than any sales pitch ever could. A five-minute conversation from five years ago can come back around in a major deal, or be the reason someone won’t call you back. So here’s my unsolicited advice: - Never burn bridges. You’ll be surprised how often paths cross again. - Treat every person like they could be your next partner or client (because they might be). - And most importantly, lead with integrity, even when it’s inconvenient. I would love to hear from others. What’s one relationship lesson you’ve learned in your career that stuck with you?

Let’s talk about the proposed 50-year mortgage…👀 Over the weekend, President Trump stirred up headlines suggesting we move to a 50-year mortgage structure. Why? Lower monthly payments = more first-time buyers can get in the game = more people building wealth through homeownership. And while that might sound great in theory… let’s zoom out. ✅ More buyers + ❌ same housing supply = 📈 higher home prices. But that’s the real issue, isn’t it? We’re 4.7 million homes short of what we need in the U.S. That’s the root of the problem, not the length of the mortgage. Still, I’m all for creative solutions. If a 50-year mortgage helps more people build wealth and get on the property ladder, and they can refinance later as their income grows, why not? Curious to hear from others: 💬 Would you ever consider a 50-year mortgage? 💬 Is this a smart move for affordability or a risky trend?

As our team gets settled back in after the AppFolio #FutureConference, we just want to say thank you. Thank you to everyone we had the chance to meet (clients, partners, and industry peers) for the insightful conversations and meaningful connections. A huge thank-you to our REA team for the long travel days, packed schedules, and the work you put in both on and off the conference floor. We’re proud of the way you show up! We’re leaving the conference energized with new ideas, stronger relationships, and renewed focus on how we can better serve real estate operators across the country. Let’s get to work. 👏

🚨 Trump is floating a bold idea: eliminating capital gains tax. For real estate investors, this could be massive. Think: 🏠 Long-held properties sold with zero capital gains tax 📈 Stocks, crypto, and real estate exits with no federal tax hit 💰 Easier wealth transfers and estate planning It’s just a proposal for now, but if you’ve been sitting on gains, it’s worth watching closely.

Managing real estate finances can be complex, but with REA.co, you gain access to over 200 expert property accountants specializing in platforms like AppFolio and Yardi. We handle bookkeeping, tax preparation, and lease administration for over 125,000 residential units and 30 million square feet of commercial assets. Focus on growth while we ensure your back-office runs seamlessly.

Foreign buyers purchased over $42 billion in U.S. residential real estate in the last year (up 44% from the year prior). 🟢 Most are paying in cash. 🟢 Nearly half of the properties purchased were above $500K. 🟢 Florida, California, and Texas are top targets. This isn’t just a headline, it’s a shift that impacts pricing, inventory, and tenant demand across key markets. If you're an investor, operator, or asset manager, understanding how global capital flows into U.S. real estate should inform your acquisition strategy, rent positioning, and long-term forecasting. I'm curious to hear your thoughts on this?