ProRata.ai

“Lawsuits are one way to solve [the question of how creators get paid], but I think a better way to solve it would be a business model that’s fair to everybody. Just like Spotify shares revenue with artists, just like YouTube shares revenue with artists, why don’t the AI companies share revenue with artists?” That’s ProRata founder Bill Gross, speaking to Fast Company this week. Music and video have already built sustainable ecosystems where creators are compensated when their work powers a platform. The interview makes the case for why AI is next, and how ProRata is building the market infrastructure to get there. Get the full story here: https://lnkd.in/gppyWc7z

"Somebody needs to pay the journalistic salary." That's ProRata's own Josh Freeman, quoted in a new report from the Center for Journalism and Liberty on the state of the AI content licensing market. The report, by Courtney Radsch, PhD and Karina Montoya, maps a market repeating the same structural mistakes as the search and social media eras. Three problems stand out: 1 - Most publishers sit entirely outside any compensation framework, with licensing flowing almost exclusively to large outlets with brand recognition and legal resources. 2 - Bilateral deals are confidential and flat-fee, and the data shows they are not protecting publishers from traffic erosion anyway. 3 - The same platforms eroding publisher revenue are now building the licensing infrastructure meant to replace it. If publishers don't act now, the terms will be set by the few who hold the data, the dollars, and the distribution. ProRata has already built the infrastructure to do this differently, with proportional attribution, transparent compensation tied to verified usage, and a 50/50 revenue share model. Gist Answers gives publishers a way to put that infrastructure to work on their own properties risk free, generating incremental revenue and AI insights, with no training on your data, and no development or ongoing costs. Get the full report here: https://lnkd.in/e2Vj4uY9

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