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We interviewed Barry Habib at Fuse this year, and he gave one of the boldest market predictions we’ve heard in a while.. Rates could fall to the mid-5s within the next 6 months. He backed it with some real indicators: Watch the short breakdown here → https://lnkd.in/ghFQFWMS Now, will this definitely happen? Only time will tell. But you need to understand that Retail lenders are betting on this. Retail is already: → Firing up national marketing funnels and campaigns → Targeting borrowers with known refinance triggers and building rapport → Getting in front of consumers before they ever raise their hand And if you’re not moving just as fast - you're already behind. The market doesn’t wait. Borrowers don’t wait. Retail won’t wait. You can either lead the conversation and go hunt - or get left out of it. This next market shift won’t reward the most experienced - it will reward the most prepared. Time to move.

If you're still buying leads, you won't grow your business. Build your audience, run your lead generation play, and own 100% of your income.

If you're paying for leads to try to close more loans every month, you're dead in the water. It's time to make the switch to Targeted Outbound and own 100% of your pipeline.

Investors, it's time to get serious about lead generation.

Loan officers, use targeted outbound in PropertyRadar to generate borrower leads other loan officers aren't even thinking about.

Agents, it's time to get serious about lead generation. Use targeted outbound in PropertyRadar to generate seller leads other agents aren't even thinking about.