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📊 Tracking isn't just about clicks — it’s about people. With the right data, you’ll spot exactly who’s converting and why. Learn how smart marketers build data-backed strategies. 🎙️ New podcast episode from Project Profile out now! 📺 Watch on YouTube: https://lnkd.in/gnVr4rFh 🎧 Listen on Spotify https://lnkd.in/gXW28PZB or Apple https://lnkd.in/ghmD34fb #BuyerPersonas #UTMTracking #MarketingAnalytics

Split testing can be the difference between 10 leads and 100 leads. 🧠 Especially in off-the-plan property marketing, where trust plays a huge role, it’s crucial to align your message with what buyers truly value. In this episode, we break down how split testing helps you uncover what resonates with your audience — and why tracking performance is non-negotiable if you want to scale. ✅ Learn how to test smarter, connect deeper, and generate more leads with less guesswork. 🎥 Watch the full episode on YouTube: https://lnkd.in/gP75_VnY 🎧 Listen on Apple Podcasts: https://lnkd.in/geauxSAC #ProjectProfiles, #Episode11, #SplitTesting, #PropertyMarketing, #RealEstate, #LeadGeneration, #MarketingStrategy, #PropertyDevelopment, #OffThePlan, #RealEstateMarketing 🎯📊

🎧 "So long, appointment setters…" 🤖📞 In the latest Project Profile Podcast episode, we dive into the future of voice AI in real estate.🚀 🎙️ Imagine a system that: ✅ Sounds just like you ✅ Qualifies leads in real-time ✅ Removes lag, delays & awkward AI pauses ✅ Books real appointments—no human required 💡 Voice tech isn’t just evolving. It’s here, it’s Australian-made, and it’s eerily accurate. 👋 Goodbye manual follow-ups. 📲 Hello smarter lead conversion. 📺 Catch the full episode here 👇 ▶️ Watch: Episode 10: https://lnkd.in/gJQruwFp 🎧 Listen: https://lnkd.in/geauxSAC #ProjectProfilePodcast #VoiceAI #MikeBird #ApartmentsDotCom #RealEstateTech #AIinProperty #FutureOfSales #LeadQualification #PropTech #SmarterSelling The Urban Developer Adam Di Marco

Three Ads You Should Be Running Before the Display Suite Is Finished Waiting until the suite is styled and photographed kills momentum. By then, buyers may have already enquired elsewhere. The smartest projects start early with ads that don't need glossy renders: Lifestyle Teaser Ad – Sell the lifestyle, not the kitchen. Build buzz 6–10 weeks before launch. EOI Builder Ad – Collect serious buyers early with priority lists and exclusivity. Problem-Solver Ad – Speak directly to buyer frustrations and show your project as the answer. These ads build curiosity, test your messaging, and create warm leads you can nurture before opening day. Don't wait for the suite – start before you're ready.

A deadline with nobody's name against it is a hope. When you list the deliverables for a launch, give each one three things: a one-sentence job, a lead time and a named owner. The owner can be an agency, a supplier or someone internal, as long as one person answers for it. Two things happen when you do this. You see who is holding something up before launch, while there is still time to fix it. And you find the assets nobody can explain, which is usually where the waste sits. If you can't finish the sentence "this exists because...", it is worth asking whether it should exist at all.

A lot of a marketing manager's week goes on answering "where are we at?". Launch Planner gives the developer, agencies and sales team a private, read-only link to the plan, and you choose what each link shows. Your creative agency can see timings and briefs with the budget left off. https://lnkd.in/grYugsDT