Products and Brands Group ads

🚗 Spot William Saurin on your way to Colruyt! 👀 William Saurin is taking the spotlight this week! 📣 For one week, our digital OOH campaign is lighting up screens near Colruyt stores across Belgium. The goal? To boost brand visibility at the perfect moment — just before shoppers step into the store. 🛒 So keep your eyes open when passing by a Colruyt this week… You might just spot William Saurin! 😉 #WilliamSaurin #OOH #BrandActivation #Marketing #Campaign

SIAL Paris delivered once again! 🚀 Great conversations with existing partners, exciting new business opportunities and plenty of inspiration from the latest food trends. We’re heading home with fresh ideas, new connections and lots of energy! #SIALParis #NewBusiness #Foodtrends #Foodindustry Pieter Boudry Kurt Verachtert Marie Dubois Axel Falmagne Idris Bil Timo Van Loon Evelien Claes Berit Poleyn Amelie Ceulemans

Last week, part of our Sales & Marketing team had the pleasure of visiting Yogi in Imola, Italy 🍵 It was an inspiring few days during which we: ✅ Learned more about the rich heritage of the Yogi brand and its core values ✅ Aligned our vision and growth ambitions for the retail and foodservice markets in the Benelux ✅ Visited the impressive production facility and experienced firsthand the authentic manufacturing process behind Yogi's products. Beyond the factory visit, it was a great opportunity to strengthen relationships and connect with the amazing people behind the brand. A big thank you to Stefanie Böhlke, Beate Krause, Julia Fliescher, Jos Ballet and Menno Van Langelaar for the warm welcome, valuable insights, and excellent collaboration. Here's to keep on doing some good together 👏 Kenneth Van Hoorenbeeck Michael Van Limbergen David Meyer Jozefien Anne Lynn Marsboom Hanne Peeters

𝑯𝒐𝒘 𝒅𝒐 𝒚𝒐𝒖 𝒘𝒂𝒏𝒕 𝒕𝒐 𝒇𝒆𝒆𝒍 𝒕𝒐𝒅𝒂𝒚? Products and Brands Group 𝐱 𝐘𝐨𝐠𝐢 𝐓𝐞𝐚 — bringing moments that move people (and traffic) Products and Brands Group activated a large-scale 𝐘𝐨𝐠𝐢 𝐓𝐞𝐚 𝐬𝐚𝐦𝐩𝐥𝐢𝐧𝐠 𝐚𝐭 𝐀𝐧𝐭𝐰𝐞𝐫𝐩 𝐂𝐞𝐧𝐭𝐫𝐚𝐥 𝐒𝐭𝐚𝐭𝐢𝐨𝐧, reaching thousands of commuters in the middle of their daily rush. 👉 Tens of thousands of samples distributed, driving visibility for Yogi Tea and guiding consumers towards retail Beyond the numbers, it was great to see how a simple moment — a smile and the question “How do you want to feel today?” — truly resonated. From calming to energizing blends, people connected instantly. This activation was built to convert, turning trial into real traffic for our retail partners. A great example of how emotion and performance go hand in hand. Discover the experience here 👉 https://lnkd.in/euAGZsbc #YogiTea #RetailMarketing #Sampling #BrandActivation #ProductsAndBrands Pieter Boudry Marie Dubois Catherine Vertriest David Meyer Kurt Verachtert Aurore Gustin Hanne Peeters Kenneth Van Hoorenbeeck Sébastien De Deken Jean-Baptiste de Bergeyck Jos Ballet Franck RAMONET Menno Van Langelaar Julia Fliescher Clément Haslé

This is what 20 years of a powerful, sustainable partnership looks like 🥂🍾 Honored to receive an award celebrating two decades of collaboration with the amazing McIlhenny Company and the legendary TABASCO® brand. Ready to light up the next 20 years (and more). 🔥 Thank you all for your support: Megan Lopez, Adam Graves, Lee Susen, João Pelágio, Martijn Peters, Christian Brown and Amanda Paxton, MPA Pieter Boudry Marie Dubois Kurt Verachtert Hanne Peeters

TUUUTTUUUT - WATCH OUT Execution Excellence in Action 🔥 At the heart of great brands lies flawless execution—and that’s exactly what our field team delivered at the start of this new BBQ season. To light up a promotional TABASCO® campaign our field team placed eye-catching in-store truck displays that truly stand out. These high-impact activations not only boost visibility but also drive conversion at the shelf—showcasing the power of execution excellence in the field. A big thank you to our teams for bringing energy, creativity, and precision to every store visit. This is how we make brands win in-store. Hanne Peeters Michael Van Limbergen Sébastien De Deken Jean-Baptiste de Bergeyck Marie Dubois Pieter Boudry João Pelágio Martijn Peters