Primer ads

Most advertisers are seeing CPAs climb. Accounts using Primer are seeing what happens when better audience matching leads to more efficient acquisition. Try Primer for free and start improving audience efficiency today. Get a demo 👇

The Facebook algorithm is built to optimize for scale for big B2C audiences, so you have to optimize your B2B campaign yourself: - look at frequency engagement and conversions - reset your ad content every two weeks - try out Primer for better audience match rates

Get intent-driven leads directly from your Google Search ads

Reddit match rates are wildly persona-dependent. 80% vs 3% match rate — same tool, different ICP. We’re seeing a lot of interest in marketing on Reddit right now — and it’s not just hype. Reddit engagement has spiked partly because Google (and other search engines) are now surfacing Reddit threads high in search results. That means more professionals are ending up in subreddits when they’re researching problems — and for some ICPs, that’s a goldmine. From our own testing: ↳ Developers & tech pros: match rates >80%. Reddit’s full of them, data coverage is strong, and intent is clear. ↳Finance, procurement, HR: match rates in the single digits. Only a small portion of your audience is there. Sorry! Practical takeaways: 1️⃣ Test viability before investing. A 3% match rate (with an enriched ICP list) means not much of your ICP is spending time on Reddit. 2️⃣ Subreddit targeting is the way to start. Target communities where your ICP actually engages — not “all of Reddit.” 3️⃣ Don't mix Subreddit targeting & audiences together. This creates overlap penalties which drive up CPMs. 4️⃣ Low match rate ≠ unusable audience. 3% of 3M people is still 90K — big enough for meaningful reach if the targeting is tight. Reddit can be a B2B performance channel — but only if your audience is there and matchable. Treat success as situational, not universal.

Learn how Primer gets high match rates to unlock Google and Meta for your B2B ad targeting.