Press Loft ads

B&Q generated 757 pieces of press coverage in the last twelve months via Press Loft with just 300 images in their press office. Here's how… Claudia Thomas, Consumer PR Manager at B&Q: "Press Loft plays a key role in how we manage our day-to-day press office. It gives us a central, easy-to-navigate media library where journalists can quickly self-serve imagery, product information and prices. It helps us passively gain media coverage more efficiently, and ensures we always have a consistent, up-to-date bank of assets available - which is particularly important during peak campaign periods and press shows." Their content has recently featured in target titles including Housebeautiful.com, Prima, Ideal Home, GoodHomesMagazine.com, Daily Mirror, thehomeimade.substack.com, Woman & Home, Your Home, Homestyle, theenglishhome.co.uk, irishnews.com, independent.co.uk Eleven years on Press Loft, and B&Q's press office is as sharp as ever. Why journalists keep coming back to B&Q: ✅ 81% of B&Q's coverage comes from cut-out imagery - crisp, clean product shots that journalists can drop straight into buying guides and product roundups without any extra work. For a retailer with the breadth of product that B&Q has, that ease of use matters. ✅ Their library moves with the editorial calendar - outdoor living has dominated downloads recently, and with festive imagery already arriving, they're positioning for the coverage opportunities ahead before most brands have started thinking about it. Some suggestions to drive even more coverage that other PR teams can learn from too: 📈 For wallpaper and paint, the quickest win is swatch imagery. Add flat wallpaper swatches and also isolated paint stroke or blob images. These work the best in Get the Look pieces. 📈 Their seasonally styled lifestyle images perform very well on an image:download basis. We would suggest that investing in even more professionally styled imagery across multiple trends and seasons would lead to more top quality coverage. 📈757 pieces of coverage from roughly 300 images is about 2.5 placements per image. That ratio is the strongest case for uploading more: filling out the thinner subcategories should compound this great ratio. 📈 Lookbooks could be a natural fit for B&Q's seasonal content. Their Outdoor Living edit, furniture and storage ranges, and upcoming festive collections all have the visual depth to work well in this format. Eleven years in and still generating results like these. We love working with Claudia and the B&Q team - and with a festive season on the horizon, there's plenty more to come! If you're a PR team wanting to put your products in front of journalists as they are searching, you can start a free 60-day trial here (no card needed): https://lnkd.in/eF42jmrJ

In 5 months on Press Loft, Photowall has had 1,662 images downloaded and has already seen 239 images land in the press across 19 countries. These images featured in 78 print issues and 112 online articles, with lots more still to be published. Here's how… Karin Barsby PR & Communications Manager at Photowall “Press Loft has become a big part of my everyday work. I genuinely love how easy it is to use and how well organised everything is. It makes it simple to keep our imagery and stories accessible, while also helping me stay in touch with journalists across different markets. Since joining the platform in February, we’ve seen fantastic results and secured coverage in publications across the world.” Their images have already featured in titles like womanandhome.com, hola.com, Wohnen & Garten, ledauphine.com, glamour.hu, vanityfair.it, viivilla.se, Lisa Wohnen & Dekorieren, AD Magazine, homebuilding.co.uk, Independent.ie etc Why journalists keep coming back to Photowall: ✅ The quality of their styling and photography is incredible- and this is the foundation of their success. ✅ They have a broad range of rooms featured in their photography - meaning a wider range of potential articles they can fit into. ✅ They make sure their library is always populated with images reflecting seasonal moments and surging trends. This means journalists working on everything from maximalist interiors features to calm, pared-back schemes will find something that fits their story in all of their markets. ✅ Their library has a mixture of lifestyle and some swatch shots - and for a wallpaper brand, that's exactly the right balance. Some suggestions to grow coverage even further: 💡Their images are popular with publications worldwide, and the team already adds translations in 5 languages to press releases. To further support international media, we recommend adding local prices (e.g. EUR, USD) via a feed, rather than relying on the conversion tool. This gives journalists confidence in pricing accuracy and faster access to the correct figures. 💡 There is a much lower proportion of swatch shots than lifestyle images, although image : download ratio implies that swatch shots are proportionally more popular with the press. It would be wise to test adding more to see how this impacts results We asked Karin who she would recommend Press Loft to, she says “I’d recommend Press Loft to any brand with a strong visual identity and interesting stories to tell. It takes away a lot of the admin and lets you focus on building relationships and getting your content in front of the right people.” If you're a PR team or brand looking to generate this kind of coverage, you can start a free 60-day trial here (no card needed): https://lnkd.in/e5MdsFZ8 Or book a demo: https://lnkd.in/e2zByuCV

Emma Bridgewater secured 404 press features in just eight months on Press Loft- all without pitching to the press. Here's more on how ... Sarah Davis, PR Manager at Emma Bridgewater, says: "Press Loft is an extra tool in my PR toolbox - one that's had to evolve alongside my 10 years at Emma Bridgewater. It's incredibly easy to use from our side, and I know that journalists find it just as user-friendly. Given how our work lives and rhythms have changed, we need tools that work for everyone, at any time." Their press office has had images downloaded from journalists at titles like The Sunday Times, Country Living, Ideal Home, Homes & Antiques, goodhomesmagazine.com, House Beautiful, Prima, S Magazine and Grazia (to name a few) Why journalists keep coming back to Emma Bridgewater: ✅ Multiple shots per product mean journalists can find exactly the angle that works for their layout without having to ask. For hand-painted ceramics full of details - lettering, glazes, patterns. Something as small as which side a handle sits on can be the difference between a product making the final edit or not. ✅ Their lifestyle imagery is cosy, lived-in, and recognisably Emma Bridgewater - the kind of styling editors can build a whole feature around. ✅ Their press office is filled with images for multiple editorial timelines at once - Christmas imagery alongside summer tablescapes and year-round essentials like the Black Toast range, so whatever a journalist is working on, there's something here for them. ✅ A Shopify feed keeps everything accurate behind the scenes - only in-stock products surface in searches, discontinued lines get hidden, and journalists aren't left chasing something that's no longer available. To keep the momentum, we would now suggest a few pointers to continue to maximise coverage that any brand on Press Loft can apply too: 📈 With a strong archive already in place, refreshing keywords on existing assets could bring great products back into rotation as AW26 search terms start picking up. 📈 Emma Bridgewater has a beautiful Halloween collection and a full autumn/winter range in the wings - press releases timed to the festive planning season would get those collections seen by journalists already working on their A/W edits. It is great working with the team at such an iconic UK brand and with a full AW26 season ahead, we think the best results are still to come! If you're a PR team or brand looking to generate this kind of coverage without the pitch fatigue, you can start a free 60-day trial here (no card needed): https://lnkd.in/efbR5iMj Or book a demo: https://lnkd.in/esQFi3iz

Here is quick walk through of the analytics side of the platform that our PR teams get access to to generate media coverage and optimise performance: → See exactly which images journalists are downloading and exactly where your coverage appears → Understand what's driving success (regular uploads make a massive difference to your visibility) → Spot patterns in which images perform – cutouts vs lifestyle shots, which categories are getting traction, your top performing content The data helps PRs to make smarter decisions about what to upload, when, and how to optimise their libraries for the media using it. If you're curious about how this works in practice, the video breaks it all down. If you are a PR team / agency and would like to try out Press Loft: - Book a demo https://lnkd.in/eGpQzMsa - Read more / free trial sign up https://lnkd.in/eHsAxm5N

Annie Sloan secured 212 press features in Q1 2026 via content downloaded from Press Loft. Here's how... After more than eight years on Press Loft, Annie Sloan Interiors Ltd's in-house team have built a press office that consistently delivers. In the first three months of 2026 alone, their imagery generated 212 pieces of coverage across print and online - with their content downloaded 730 times by journalists spanning 15 countries. UK titles include House Beautiful, Homes & Gardens, Country Living, Country Homes & Interiors, The English Home Magazine, Homes & Antiques, Ideal Home, homebuilding.co.uk and many more around the world. Katherine Raderecht, PR Manager at Annie Sloan, puts it simply: "Press Loft is an incredibly easy and efficient platform to use. It allows us to upload and tag imagery quickly, and provides a simple, organised way to host our photography. Most importantly, it gets our images directly in front of journalists and media contacts, which is invaluable when supporting press coverage and responding to requests." Why journalists keep coming back to Annie Sloan: ✅ Imagery that works hard. Their library of images leans heavily on lifestyle photography - and it's styled to go the distance. Seasonal props help adapt colour and paint schemes for different editorial moments, while timeless room sets earn coverage year-round. It's a masterclass in getting more mileage from every shoot. ✅ A photography approach built for press. Annie Sloan combines an in-house studio in Oxford with freelance collaborators including stylist Marianne Cotterill and photographer Polly Wreford (names well known across interiors publishing). The result is a library that editors recognise and trust. ✅ Eight years of consistent presence. Longevity on Press Loft matters. With a library that's been regularly refreshed since 2018, Annie Sloan's content has built up strong searchability - which is part of why their images surface across so many different title categories and countries. ✅ In-house PR that responds like a partner. All their PR is managed in-house, led by Katherine. Every press request gets a tailored response - with text, quotes from Annie Sloan herself, and the right imagery. That kind of responsiveness builds journalist relationships that turn one feature into many. Katherine's top tip: "Consistency is key. Regularly uploading fresh content keeps your profile active and relevant, and responding promptly to journalist requests builds strong relationships that increase your opportunities for coverage." Eight years in, Annie Sloan is proof that a consistent, quality-led approach to press office management compounds over time. The results speak for themselves. If you're a PR team or brand looking to generate this kind of coverage, sign up for a free 60-day trial herehttps://lnkd.in/eGsruQmB (no card needed)

Laura Ashley secured 131 press features in December via content downloaded from Press Loft. Here's how... After 2 years on Press Loft, Laura Ashley's in-house team have refined their process to consistently generate over 100 pieces of coverage via the platform each month as journalists discover and download their imagery. Titles include Woman and Home, Harper's Bazaar, Daily Mirror, Prima, House Beautiful, Hitched, T3, The Sun, Homes & Gardens, Metro, Country Living, The English Home, and Daily Express. Kitty Hannon, Head of Marketing at Laura Ashley from their team said: "For us, Press Loft is the perfect ‘always-on’ partner. It works in tandem with our PR agency to ensure that while we are pitching big brand stories, our product library is simultaneously working hard to secure consistent daily coverage.” Kitty’s top tip - “Our biggest tip for using Press Loft is to really explore all of its features and try to use as many as possible. Whether it’s sending press releases, sharing expert commentary, or looking into the analytics, it’s all really useful and helps you get the most out of the platform.” Why journalists keep coming back to Laura Ashley: ✅ Small but mighty image library Just 427 images deliver a 1:2 image-to-coverage ratio, one of the highest on Press Loft. That means each image generates 2+ pieces of coverage per year. ✅ Lifestyle imagery that editors can't resist 73% of downloads are lifestyle shots. Their investment in styled, aspirational photography pays off. They bring together an external team of experts who create impactful editorial imagery that is loved by the media. ✅ They upload lookbooks that tell the story Journalists can visualise entire collections in one place, making it easier to feature Laura Ashley in inspiration-led content. ✅ Fresh content every month 4-50 new images uploaded monthly keeps their library current and searchable for trending seasonal topics. ✅ Press releases aligned to product launches Regular announcements keep them visible across the journalist network at exactly the right moments. How they could unlock even more: 📈 Open international access to images where licensing permits - their global brand recognition could drive major coverage in US, EU, and APAC markets 📈 Add seasonal gift guide releases 3 months ahead (Valentine's, Mother's Day, etc.) to capture early editorial planning 📈 Scale the library- with their 1:2 ratio, 500 more images could mean 1,000+ additional features annually After two years of consistent optimisation, Laura Ashley proves that strategic press office management works well to optimise results on Press Loft. If you're a PR team or agency looking to generate this kind of coverage without the pitch fatigue either: - Sign up for a free trial & learn more https://lnkd.in/eHsAxm5N or - Book a demo https://lnkd.in/eGpQzMsa