Pogo

The dirty secret about consumer research? It’s overrun by fraud. We raised $32 million to fix that. Today, Pogo is launching the world’s first AI researcher that puts brands in direct conversation with thousands of purchase-verified buyers. Any product, any category, in a matter of hours. No more bots. No more respondents lying to qualify for interviews. Our investors include Josh Buckley, Mantis (The Chainsmokers), 20VC (Harry Stebbings), Lenny Rachitsky, the founders of Honey, and dozens of founders we admire. Six years ago, we set out to help people earn from their data. Today, that consumer network and data foundation makes purchase-verified research possible: • 3M+ opted-in U.S. consumers 👥 • 1 in every 150 U.S. shopping trips 🛒 • $470B in observed transactions 💳 • # 1 Loyalty App in America (by Newsweek, two years running) 🏆 With Pogo, brands simply type in the audience they want. Pogo finds verified buyers of that exact product, launches thousands of AI-moderated video interviews, and delivers insights in hours. Teams at Hershey, Chomps, Nestlé Purina, OFI, The Trade Desk, Bojangles, and leading consulting / investment firms already use Pogo to talk to verified buyers at scale: - A Fortune 500 manufacturer interviewed store buyers of a newly launched kitchen product, caught design issues fast, and redesigned before broader rollout. - A top CPG built a longitudinal view of how GLP-1s are changing grocery behavior. - An investor interviewed robotaxi users to understand why some ride again and why others churn. If we do our job right, Pogo becomes the world’s most trusted source of human truth: what people actually bought, and the story behind why. The result is a better system for everyone: smarter decisions for businesses, better products for consumers, and a new way for people to earn from sharing their lived experience. We’ve spent 6.5 years building the data foundation to make this possible with Oskar Melking, Shikhar Mohan, and the incredible Pogo team. If you’re excited about our mission, come join us. We're hiring. - To celebrate the launch, we’re offering free custom studies for a limited time. Comment “POGO” and we’ll follow up.

Big Arch trials weren't driven by TikTok or paid media. The most common discovery moment was a routine order in the McDonald’s app. That’s one finding from 60 video interviews with people who actually bought the Big Arch, drawn from Pogo’s purchase-verified panel of 3M+ buyers. Get the full report to see what would bring them back (hint: it’s not a cheaper burger) and the ingredient buyers called make-or-break.

Pepsi Prebiotic Cola buyers were surprised it tasted this close to real cola. So why aren't more of them buying it again? We talked only to people who had actually bought it since launch, confirmed through card, loyalty, and receipt data from Pogo's 3M+ purchase-verified buyers. Read what buyers said about taste, guilt, and the one barrier keeping trial from turning into habit.

For insights teams: would buyers really switch for less? We asked 18,000+ verified energy drink buyers if they’d switch to a steeply discounted private-label can. 60%+ said yes, conditionally. The catch: 95%+ said taste is the real dealbreaker, and too steep a discount made some buyers suspicious instead of sold. Read more to learn what it actually takes to win a private-label switch.

Some shoppers called a pepper grinder's feature a must-have. Others wouldn't pay for it. This insight led to ofi's marketing team launching two different product lines. The ofi team analyzed videos of real shoppers, drawn from Pogo's 3M+ purchase-verified buyers, so nobody had to debate whether they were the right customers. The room made the call on the spot. See how ofi went from customer research videos to a launch decision in one meeting.

Writing a campaign brief? Ask what shoppers in your category actually care about, and get an answer in minutes, before it goes to the agency. The new Insights Library draws on 100,000+ conversations with Pogo's 3M+ purchase-verified buyers, with tens of thousands of new responses every week. Know what your buyers care about before the campaign locks.