Playable ads

One of the best things about marketing gamification is collecting consumer preferences in a trustworthy and transparent way. This data can then be used to: 🎯 Create personalized and targeted marketing tactics 📈 Provide personalized product recommendations, increasing sales That's exactly what DFS did with a series of personality tests to help customers choose the best furniture products for them. See the campaign results and how it tied to their overall marketing strategy in our customer story! 👇

adiClub: 360,000+ plays. 60,351 members. 15x more points redeemed than given away. This is what happens when a loyalty program gives members something worth coming back for: ⚽360,000+ plays during a single World Cup penalty shoot-out campaign 💰Members redeemed roughly 15x more points than adidas gave away 📈100x ROI on the Playable investment That's exactly what adidas LAM achieved by adding a penalty shoot-out game to adiClub.

A discount code shifts one purchase. It doesn't give anyone a reason to come back. Gamified campaigns reward customers for taking part, building the habit that keeps a retail brand top of mind between purchases.

The hardest part is staying memorable long enough to earn a repeat customer. Icelandair's Real vs AI game pulled in 34,000 registrations and more than 51,000 clicks to their site, far surpassing the attention a standard ad would normally earn. Find out how they used Playable to boost registration.

Most retail campaigns capture a sale and little else. When customers play, they share what they actually want: preferences, intent and marketing permissions. One in-store campaign converted 74.6% of players while feeding that data straight into the brand's CRM.

Loyalty sign-ups keep getting more expensive. Gamified acquisition brings the cost down: one Virgin Red campaign built with Playable delivered the lowest cost-per-acquisition in the company's history.