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The hardest part of messaging isn’t creativity. It’s restraint. Andrea 🤓 Lechner-Becker has seen what happens when B2B teams try to say too much to too many. As Chief Strategy Officer at GNW, she helps companies cut through that noise by getting ruthlessly specific about who they’re for and what unique benefits they offer. Her take on clarity, niche strategy, and buyer relatability is one of the sharpest we’ve heard on the series. Join the Pinch of Newsletter for more standout #B2BMarketing voices like Andrea's. 👉 https://lnkd.in/gVEhevzB #PinchOfSeries #MessagingStrategy #GoToMarket

Partnerships don’t work well by accident. Justin Zimmerman knows this firsthand. Since founding Partner Playbooks, he's helped teams at HubSpot, Crossbeam, and Reveal align their partnerships in a way that turns shared messaging into momentum. And in this #PinchOfSeries episode, he spoke about a truth that hits hard: Becoming better together with a partner only happens when teams are fully aligned with each other. Subscribe to the Pinch of Newsletter for more #PartnerMarketing insights. 👉 https://lnkd.in/gVEhevzB #EcosystemMarketing #CoMarketing #B2BMarketing

Skip the sleepless nights. Pinch Marketing is now on AWS Agency Connect to solve your B2B woes. MDF deadlines? We hit ‘em. Creative campaigns? No problem. We’re vetted and approved to help AWS Partners build brand awareness, drive demand, and strengthen customer relationships.

What makes a partnership worth the investment? For Ashley Pratt, it’s not just revenue. It’s how a partner shows up. Who’s on their team, how they engage, and whether there’s room to build something new together. As Director of Partner Marketing at ZayZoon, Ashley turns channel programs into real growth levers. In this #PinchOfSeries episode, she shares how her team tiers partners based on more than just numbers, and why that balance matters. Register for the Pinch of Newsletter to hear from more #PartnerMarketing leaders. 👉 https://lnkd.in/gVEhevzB #B2BMarketing #ChannelStrategy #MarketingROI

I've seen so many teams define their ICP by looking at who they’ve closed, not who they’ve retained, grown, or aligned with long-term. In this #PinchOfSeries episode, I talk to Imraan Hassam, a seasoned growth executive and fractional CMO, who’s helped shape go-to-market strategies across SaaS and tech companies. He shares what makes a customer the right fit, and what happens when you chase scale at the expense of alignment. If you're a marketer building a GTM strategy in a complex environment, I believe you'll find this clip particularly useful. Sign up for the Pinch of Newsletter for relevant #PartnerMarketing insights. 👉 https://lnkd.in/gVEhevzB #B2BMarketing #ICPStrategy #MarketingAlignment

When it comes to B2B marketing, Pinch believes anything’s possible with the right strategic approach - even making B2B cool again (it ain’t easy, but it can be done). Pinch Marketing is now a proud AWS Agency Connect Partner, which means we’ve been vetted and approved by AWS to help AWS Partners build brand awareness, drive demand, and strengthen customer relationships.