Peel ads

People talk all the time - so why can’t they have the option to navigate your content the same way too?

Know what your content is missing? A co-pilot. Give your audience an easy way to answer questions they have, scroll to specific sections they ask about, and personalize it to fit their exact situation.

Hey Twilio... want to let your audience TALK to your content? We converted your CDP Report, so you can see what it's like. Check it out!

Peel's entire GTM team is in this pic. What you don't see is our AI Demo Agent that helped us generate ~$720,000 in pipeline and close $100,000 ARR in a single month despite being a seed stage startup with such a small team. And we're only just starting. Our pipeline is growing 30% MoM and we're on track to be closing ~$300,000 ARR every month by EOY. PS. Big kudos to our PR team (also just Ben + me) for landing us this feature. Also, highly suggest you keep some coconut water around for an additional productivity increase. PS2. See Peel’s AI demo agent in action at: getpeel.ai

In January, Peel web traffic was at an all-time low (1,337 visits), but we generated more pipe ($720,000) and demos (30) than ever. So, what happened? 1) Ben and I started actively posting on LinkedIn 80% of demos booked now come from LinkedIn, the remaining 20% are referrals. We're posting 5x/week, mostly just building in public. I'm simply documenting how we've transitioned to an AAL model (agent activated leads), what Buying 2.0 and AI demos look like at Peel, like I'm doing in this post. Tl;dr: eating our own dog food. This is driving a bit of traffic to the site, but it’s super qualified, 100% ICP and they’re taking AI demos like crazy. 2) We launched a new product (AI Demos) Initially, we sold a 'smaller' product, Talkables (turn content assets into interactive AI walkthroughs). Our buyer then was just the CMO / VP Marketing. With AI demos, our TAM + buying committee got bigger. Now we’re selling to both CRO + CMO, so it's a more complex purchase, but ACVs are higher, and we have one whole new team we can serve (Sales). 3) We 80% transitioned to AALs (agent-activated leads) Like in most b2b orgs, getting someone to 'Book a demo' was the holy grail of our go to market. What I'm finding now is that, compared to AALs (prospects who went through our AI demo > then booked a call with me or Ben), these are poor leads. AALs convert at ~25%, SQLs (traditional 'book a demo' with a human leads) convert at ~10%. Every time I show up to a meeting with an AAL, I have dense buyer intel AI collected, the prospect is 10x warmer and more educated, and I know I'm in for a (mutually) great conversation that becomes closed/won 3 times out of 10. This is especially important for us at the founder-led sales stage. I'd rather talk to 10 AALs than waste all my time talking to 50 SQLs for the same outcome. ------ When I was a Director / VP Sales (2017-2023), the typical course of action when demand dropped/stagnated was 'let's drive more top of the funnel'. My knee-jerk reaction is still to do that, so we did try to 'drive more tofu', but it didn't work until we did the above. I'm thinking more and more that in 2026 and beyond, the only right strategy is Buying 2.0 (more mental + physical availability): - Generate mass awareness within your entire TAM - Become easy to find & buy (AI demos help a lot) You could say this has always been true, but I'm finding it to be even more true now. PS. Go to getpeel.ai and ask our AI demo agent how you can start transitioning to an AAL model too. Or anything else.

Peel implemented AI demos this January and AI already booked us 22 demos w/ VPs of Marketing (on track to book 30/month). Here's how it works: (for context, our ACV is $24,000-$60,000, 2 month sales cycles, VP of Marketing/CMO is our champion, Director of Revops involved, plus CRO + CFO in some bigger deals) 1) We simply put an AI demo on Peel's homepage on January 1st 2) We're not forcing the buyer down a single route, we also have a PLG (build your own AI Agent in minutes) and SLG ('book a demo') option 3) So far, 50% of prospects choose to take an AI demo 4) When they take an AI demo, prospects talk to AI and get a tailored walkthrough of our platform. It does qualification & discovery like the best SDR, and demos like the best SE, 24/7 (the avg. conversation is 6 minutes long) 5) 30% of prospects that take an AI demo also book a follow up meeting with a human (Ben Henson or me). We call these AALs (agent activated lead): an inbound lead that has been qualified, discovered & demoed by an AI agent, and has been enticed to the point where they book a demo with a human 6) The buyer intel we get from AI on these AALs is crazy. It's like you inherited a deal from an AE who's been working the deal for 3 months and is now leaving the co. Check the example in the comments 7) The first human2human meeting feels more like a stage 4 meeting. I know everything I need to know about them and their pain (see #6) and the buyer is 10x more educated + has actually seen the product, so we can skip all the dumb disco questions 8) Before the first human2human meeting, a lot of prospects share the same AI demo with other stakeholders, so when we book the next steps with them, again, I know a lot about their concerns, objections, use case, and they've also been qualified/discovered/demoed It's only been a month, but I'm already seeing: - Higher win rates (23% vs 15% before AI demos) - Shorter sales cycles (2-3 call closes are a thing) - Only meeting with AALs, fewer meetings, winning more - I feel like I can finally do the actual job, sell PS. 22 demos/2-weeks is pretty pretty good for a startup like Peel that doesn't get a lot of inbound website traffic yet. But imagine how powerful this becomes for an org that's actually our ICP ($20M+ ARR b2b saas) and gets plenty of inbound… If that’s you, you can see Peel’s AI demo agent in action at https://www.getpeel.ai/ Ask me anything?