PBC ads

Most pet brands are wasting ad spend…Because they’re marketing to consumers - not pet parents. The Pet Parent Decision-Making Matrix reveals what really drives buying behaviour: emotion, trust, and human psychology. Use it to finally market in a way that connects (and converts). 🎯 Perfect for pet brands, groomers, vets & retailers. 👉 Get instant access: https://lnkd.in/ePTPBAZt

Here's the real reason why pet parents don't buy from you. And spoiler: it's not because of your ads or your pricing. If you don’t understand how pet parents think, feel, and decide, your campaigns will always fall flat - no matter how good your creative is. That’s why we built the Pet Parent Decision-Making Matrix. It’s a framework that reveals the emotional, behavioural, and practical drivers behind every purchase. Use it to boost conversions across your emails, website, and ads. 🎯 Get it now for $97 before October ends: https://lnkd.in/ePTPBAZt

What if the reason your marketing isn’t converting…has nothing to do with your marketing? 👀 We’ve seen incredible pet brands struggle to turn browsers into buyers. Not because their ads or offers are bad… …but because they don’t fully understand how pet parents make decisions. 💭 Pet parents don’t buy with logic first — they buy with emotion, trust, and instinct. That’s exactly what the Pet Parent Decision-Making Matrix uncovers: the emotional, behavioural, and practical drivers behind every purchase. So you can finally market in a way that feels human *and* converts. 🎯 If you sell to pet parents, this is where your clarity begins. 👉 Get the Matrix for $97 before October ends

Across companion animal, equine and rural animal markets, more informed, more discerning and more willing to question what brands or businesses tell them. The gap between what a brand claims and what a buyer can verify is getting smaller. Evidence, transparency, product quality and credibility increasingly shape the decision, whether in B2B or B2C. That creates a very different marketing challenge: It's no longer enough to be seen. You have to be believed. Our 2026 Business Report explores how buyer expectations are changing - and what that means for how businesses position and market themselves. Download the free report.

Your next customer may not discover your brand through a traditional search. AI is changing how people research, compare and evaluate products and brands. 73% of consumers already using AI platforms for shopping rely on AI as their primary research tool. Up to 90% of citations driving AI brand visibility come from earned media and not paid placements. That changes what visibility means. Your expertise. Your reviews. Your third-party presence. Your product information. Your credibility. Our 2026 Business Report looks at how AI is reshaping discovery across the animal health & wellbeing market and what businesses need to understand now. Download the free report.

The Australian animal health and wellbeing market is growing. But growth doesn't mean the market is getting easier to compete in. Customer acquisition is becoming more expensive, competition is intensifying, and the economics that worked a few years ago are changing. In the companion animal sector of the market, consumer spend reached $21.3B by March 2025, while Meta's average global ad price rose 9% in 2025 and median Google Ads CPA rose 12%. The question is: are your marketing decisions based on today's market, or yesterday's assumptions? Our 2026 Business Report looks at the shifts shaping Australia's pet, equine and rural animal markets, from operational pressures to market trends, and what they mean for businesses planning what comes next. Download the free report.