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Behind every successful marketing and business development strategy is a digital ecosystem of platforms, processes and infrastructure that can either accelerate growth or hold it back. Join Avary Flynn as she talks to Drew Hawkins, Senior Director of Marketing & Operations, and Rachel Hutson, Senior Manager of Digital Marketing from Womble Bond Dickinson (US) LLP on how they built a cohesive, effective platform for the firm, with the help of Passle. Hear the story behind Womble Bond Dickinson’s digital transformation. Click the link in the comments.

‘I think what we really wanna do is drive our firm to be self-serve in the analytic side, and I think Passle really lends itself well to that, to be able to, as an attorney, log in and see everything relevant to you’ In a dynamic, fast-paced environment, efficiency and time management is crucial. With less time spent manually organising and networking, a firm can focus on its core aims and objectives. Today on the CMO series podcast, Avary Flynn sits down with Womble Bond Dickinson (US) LLP, Drew Hawkins, Senior Director of Marketing & Operations, and Rachel Hutson, Digital Marketing Senior Manager. Drew and Rachel explain how modern software services have impacted their firm noticeably, with a recognised 20% increase in social network referrals. With the help of Passle’s Crosspitch AI, the team at Bond Dickinson have seen improvements in their marketing and business development practices. With a more cohesive, seamless system, the team at Bond Dickinson have noted that firm operations have been far more user-friendly, and with far less friction. Listen to the episode in the comments below. 🎧

“81% prioritize revenue growth, while we had sort of 69% prioritizing client retention and cross-selling” New research from Chambers and Partners shows that the law firm CMO has become a strategic, board aligned leader with a direct role in driving the bottom line. On today’s CMO Series podcast, Sam Page speaks with Melanie Hill, CMO at Chambers to unpack what the data reveals about how CMOs measure success, why partner alignment remains a major barrier to growth for almost half of CMOs, how the role is evolving and where it is heading next. Click below to hear the full conversation and explore the findings.

‘The strongest rainmakers aren’t gatekeepers… They’re connectors’ Being a rainmaker is more than just providing services to a firm to bring in new business. It’s also about leveraging experience, reputation, and relationships to create opportunities for colleagues, strengthen client relationships, and contribute to the growth of the firm as a whole. Today on the Rainmakers Podcast, Alexander S. Haidar sits down with Fadwa Hammoud, Managing Member of Miller Johnson’s Detroit Office. Fadwa shares how her experience as a trailblazing public servant has shaped her approach to leadership at Miller Johnson, fostering a collaborative culture and building lasting client relationships. She focuses on the importance of growing with intention and taking a client-first approach to cross-selling that prioritizes their needs. For the full episode, click the link in the comments 👇 #CMOSeriesPodcast #Rainmakers

“The partners have now bought what I'm selling, that this team exists to help them build revenue” This week on the CMO Series Podcast, James Barclay is joined by one of legal marketing's most accomplished and experienced CMBDOs, Gillian Ward, Chief Marketing and Business Development Officer at Reed Smith LLP. Gillian joins James to share her insights on what a CMBDO needs to bring to the role today. She also breaks down what senior marketing and BD professionals should focus on in the first 90 days, and the conversation to have with partners on revenue generation. Click the link in the comments to listen to the full episode. #CMOSeriesPodcast

“The ultimate reason for any merger must be client-driven, and sometimes that gets lost.” A merger doesn't end when the ink dries. For Wilkin Chapman Rollits, the real work started afterwards, bringing two firms together and taking the time to build values that actually reflected the combined business. Today on the CMO Series podcast, Will Eke sat down with Gaius Powell (he/him), Director of Marketing and BD at Wilkin Chapman Rollits, to talk through the thinking behind the merger and how the firm approached integration on both sides of the deal. Gaius also reflects on his career journey and explains how he updated the interview‑based client feedback to understand how the firm’s values show up in real client relationships. Click the link in the comments to hear how Gaius and his team at Wilkin Chapman Rollits turned pre-merger considerations into post-merger value. 🎧