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Every tool we give our team at Fabletics is an investment in how they grow and win! AI isn’t a “nice to have” anymore. It’s fundamentally changing how work gets done, from speed to decision-making to execution. Access isn’t the constraint anymore. Skill is. That’s what’s shaping how quickly teams can move and adapt. That’s where Parabola has been different. Their team came on-site and built workflows alongside ours, turning AI into something we actually use every day. We recently had the Parabola team in our office and saw the impact firsthand. Check out the video to get a glimpse into what AI adoption looks like.

Next week, my feed will be an endless scroll of posts (and ads) about black friday / cyber monday. But in the calm before the storm, I wanted to highlight a key part of retail's biggest moment that is too often overlooked. For operators, next week will be the culmination of months of hard work. BFCM prep is intense, high stakes, and the decisions made can either make or break a brand’s success (and sanity) during one of the most pivotal moments in a brand’s year, playing an outsized role in a brand’s ability hit their annual numbers. Amidst the chaos, I wanted to shout out some of the epic operators who make next week's successes possible. I chose a few of my absolute favorite operators who, either as customers or from afar, I’ve watched do exceptional work. To those featured: your brands’ success next week is a testament to your work, and I have no doubt you’ll crush it. Nina Khoury Marie Fodness Jordan Dunn Jennifer Renner Lindsay Keys Nate Peterson Namrita Narula Jaclyn (Brown) Alterman Kat Sun Christopher Banton Ramida Hanratanakool Isabel Boyadjian Vince Stewart Jr. Sam Noury Zanie Barksdale Daren Yu, CSCP Jenna Lemonias Mark Riskowitz Matt Ferrari John DellaVentura John C Norris Charlie Mangini Ethan Bixby Paige Zachs Tim Schuh Rhona Geary

2004–2006: Consultant at Bain & Company 2006–2008: Associate at Charlesbank Capital Partners 2008–2010: MBA at Wharton 2009: Co-founded Warby Parker 2012: Co-founded Harry’s 2012–Present: Co-Founder & Co-CEO of Mammoth Brands Jeffrey Raider has spent nearly two decades building and scaling iconic brands. Jeff co-founded Warby Parker, then founded and transformed Harry's into the anchor of what's now one of the largest CPG companies built in the past two decades. Jeff knows what it takes to build exceptional consumer brands and how to scale them while maintaining brand identity. On December 11th, he'll join me at Parabola’s Soho office for a fireside chat. We’ll talk through how automation and technology are reshaping the modern brand playbook and the opportunities in CPG that most excite him. Jeff has been part of the Parabola story for many years, and I’m incredibly excited to partner together for this event.

My worlds collide in a big way today. Back in 2020, I joined the early team at Stord to help build out the Integrations and Sales Engineering functions. Most of what we tackled came down to the same core challenges: connecting siloed supply chain systems, reconciling messy data, driving better visibility for leading brands, and providing best in class fulfillment services. Fast forward to today, Parabola has officially launched our new Stord integration 🚀 With it, brands leveraging Stord can now become their own engineers — extending operational data to the systems and teams they work with every day, without waiting on dev cycles or IT bandwidth. The new integration unlocks traditionally manual workflows like: • Inventory reconciliation across Stord, ERPs, and Sales Channels • Multi channel & fulfillment partner level shipment and order reporting • Real-time alerts for SLA breaches and low inventory …and countless spreadsheet-driven processes in between. Hard to overstate how big this is for Stord customers. And if you’re fulfilling with Stord, you can get started with $5k in free AI credits—and work directly with my incredible Automation Engineering team 👉 http://prb.la/47uds6S Big shoutout to all my friends at Stord for continuing to build an amazing product Alex Kent David Packman Craig Stewart Michael Kocour Josh Monski Edgard Barahona Kyle VanGoethem Sean Henry Jacob Boudreau and the larger team!

Parabola is launching 30+ integrations in two months. Today, I’m excited to announce ShipMonk — the high-volume 3PL trusted by some of our favorite customers including Brooklinen and Twillory. Fast facts: → ShipMonk owns and operates 12 FCs across the US, Mexico, Canada, the U.K., & Europe → They work across 10+ categories including apparel, personal care, and electronics → The ShipMonk API is one of the best in the business (A+ documentation) → They support brands we’ve long dreamed of working with including Liquid I.V., Larroude Inc., Nutrafol, and Birdy Grey We already have customers connecting ShipMonk in Parabola to automate processes like PO and receiving reconciliations, transfer order validation, and automatic Slack notifications for discrepancies with NetSuite. This integration makes each of those processes 10x faster and easier to set up, no code required. And if you’re a ShipMonk customer, you can land $5k in free AI credits as you get started 👉 http://prb.la/4hugf4Q — ICYMI: Parabola’s launching 30+ supply chain integrations in <2 months because we don’t think every process should start with a CSV download. So far we’ve launched Fedex, UPS, Fulfil, and now ShipMonk. Want to follow along? Follow Parabola on LinkedIn and shoot me a message if there’s an integration that would help your supply chain team move faster ahead of peak season.

“Two hours a day down to five or ten minutes.“ That’s how DeJuan Hall at Seed Health described the impact of automating invoice audits in Parabola. What used to take up a big part of his day now runs in minutes, giving him back time to focus on helping Seed deliver probiotics and gut health to more happy customers. This is the kind of shift that gets me excited about what AI can do in operations. Not flashy, not theoretical. Just precious time back in the hands of people building incredible companies. We’re proud to play a part in making that possible. Read the full Seed story here 👇 https://lnkd.in/eWJ9WQzd P.S. We’re such big fans of Seed that we’re giving away a 30-day supply to 3 people. To enter, like this post and tag someone in ops or supply chain!