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So… who’s bringing the customers?- If you’ve ever been in a partnership meeting and heard that question — you already know the problem. Too many companies still think of partnerships as a cluster of logos — a neat slide filled with brand names that looks strategic but hides a major flaw: no one knows who’s responsible for what. Months after an announcement, both sides are sitting across the table, waiting for the other to deliver. I look at partnerships differently. Instead of clusters, imagine a flowing customer journey as a river Upstream partners create demand and bring new customers into the river. Downstream partners keep them in the flow through implementation, engagement, and retention. The results speak for themselves: ✅ Faster activation — partners deliver impact sooner. ✅ Better alignment — everyone knows their role. ✅ Smarter growth — focus stays on the partnerships that drive the most value. This simple shift changes everything — from how you build ecosystems to how you measure success. Full blog link below

We’re proud to share that Paai has been featured in the new AI in Partnerships Report — highlighting the technologies shaping the future of partner ecosystems. What sets us apart? Paai is the only AI-native platform purpose-built for partnerships, powered by our proprietary Partnership Intelligence Data Lake™ and custom-trained agents that help teams: 🔍 Discover the right partners 🚀 Execute faster 📊 Attribute value across the whole organization 🔄 Optimize for long-term success Get your report here https://lnkd.in/eDgh9i9N

When will AWS start sending me leads...... Want to find out? I’ve been invited by Vixul. to speak on a topic that every emerging dev shop loves to hate — partnering with Big Tech (AWS, Microsoft, Snowflake, and the likes). My answer: “ That depends on how much they need you to help their customers — aka their leads.” Here’s the truth: Big Tech doesn’t run cozy, one-on-one partner programs. They run ecosystems at scale — thousands of partners deep. That’s why they invest heavily in self-serve programs, automation, and tiered incentives. They don’t need partners to “take leads off their hands.” They need partners who add value, move fast, and expand their reach. In this webinar, I’ll dig into: What Big Tech actually needs from its partners How these programs are evolving And how smaller dev shops can turn scale to their advantage. Reg info in comments Thu, Nov 20, 2025, 8:00 AM - 9:00 AM thank you for the opportunity to speak on one of my favorite topics: Ali Hussain Aater Suleman Fatima A.

Without clean, structured, and constantly learning data, AI is just guessing. You can duct-tape a dozen “AI” tools together, flood them with internet noise… and that’s chaos with a capital F. We did it differently. We invested in building a proprietary Partnership Intelligence Data Lake™ — the foundation for Paai’s purpose-built agentic AI in Partnerships. And that's why we are being featured in the upcoming AI in partnership report by Partnership Leaders The Four Layers of the Data Lake 1️⃣ Publicly Available Information (PAI) Case studies, press releases, certifications, milestones, events Cleaned and mapped into structured success patterns 2️⃣ Private & Purchased Data Intelligence from providers (financials, co-sell activity, analyst reports) Secure, customer-approved integrations with CRM/ERP tying signals directly to outcomes 3️⃣ Transformation & Model Training Unified schema across messy data sources Fine-tunes agentic AI models that generate explainable, decision-grade recommendations 4️⃣ Closed-Loop Learning Real outcomes (like revenue attribution) feed back into the system Every cycle compounds — smarter data, better models, faster results DM me for copy of the report summary when it comes out.

Big news: Paai is featured in Partnership Leaders 'AI in Partnerships Report' — releasing Sept 18. Why we made the cut: Paai isn’t another system of record — it’s a system of results: agentic AI that does the work, delivers 10× faster outcomes, and learns every cycle. ✔ Not a PRM or tracker — purpose-built agentic AI for partnerships ✔ 10× faster results from new partners (discovery → attribution) ✔ ~80 hours/month saved via task-executing agents ✔ A Partnership Intelligence Data Lake that compounds accuracy over time. DM me if you'd like me to forward the report executive summary (after 9/18). Thank you, PL team for shining light to this topic! Tai Rattigan Asher Mathew

We started Paai as AI-native — not as a SaaS tool that bolted on AI later And now We’re honored to be featured in the new AI in Partnerships Report. by Partnership Leaders Here’s how we’re different: 1️⃣ We solve the problems that PRMs don't. Who to partner with How to execute faster so partners deliver results How to attribute the total value of partnerships across the whole org (not just sales) And how to continuously optimize 2️⃣ AI era vs SaaS era Our timing allowed us to create a truly agentic AI platform — instead of a traditional SaaS that sprinkled in AI after the fact. 3️⃣ Our tech goes beyond LLMs. Paai runs on a proprietary Partnership Intelligence Data Lake™, packed with real signals and outcomes, powering AI agents that are explainable, reliable, and purpose-built. Most tools track. Paai helps you win. Sign up for beta https://thepaai.com/