Overwolf

By the time a gaming activation shows up on an awards shortlist, it's a year old and three of your competitors have copied it. High Scores catches them the month they launch. Dozens of brands making gaming part of their media plan, in one email. Five minutes of reading, and you'll walk into the next meeting with the examples instead of the questions.

"My competitors don't invest in gaming." Are you sure? Every month, dozens of brands launch in-game activations, and plenty of them come from categories that swore gaming wasn't for them. Fast food, furniture, fragrance, streaming. Odds are someone in yours is on the list. High Scores rounds them all up in one monthly email, so you hear about your competitor's gaming play before your boss does.

You already get the reports that say gaming is big. You've probably forwarded a few. High Scores starts where those stop: the actual campaigns. Which brands showed up inside games this month, what they built, and what it earned them. No market-sizing slides, no vendor pitch on page one. One email a month, written for the people who sign off on media plans.

The average player is 37. More than half are the primary grocery shoppers in their household. If your media plan still pictures a teenager in a dark room, that's why gaming keeps landing in the "test budget" column. High Scores is the monthly correction: dozens of in-game brand activations every issue, from KFC and IKEA to Netflix and Jo Malone, broken down for the people who plan the media. Read it with your morning coffee.

8,000+ brand marketers and media buyers opened High Scores this month. Some of them are pitching a gaming idea to your clients next quarter. The new issue covers every in-game brand activation worth knowing about: what the brand built, where it ran, and why it worked. Five minutes of reading, and you'll walk into the next meeting with the examples instead of the questions.

The CEO behind GTA VI is coming to our VIP party next month 😳🐺 (Actually, it's our invite-only industry event in New York. But still.) On September 16, Overwolf and GamesBeat are hosting "Brands & Games" for ~100 senior leaders across gaming and advertising. (a day before IAB PlayFronts for those in town 🗽) The premise is simple: Gaming became the biggest entertainment medium on the planet, and advertising's response was, mostly, "interesting, let's revisit next quarter." In 2013, GTA V generated $800M in 24 hours and crossed $1B in three days, the fastest in entertainment history. In November, GTA VI will become a cultural phenomenon in a gaming economy several times that size: 3.5 billion players, in a market headed past $300B by 2028. What better pretext to bring visionary leaders from gaming and advertising under one roof to talk measurement, authentic brand integration and why gaming matters right now? The line-up we've assembled for the deep-dive: 🎤 Strauss Zelnick Chairman & CEO of Take-Two Interactive (yes, weeks before the biggest launch in entertainment history, he's choosing to spend an afternoon with us 💅) 🎤 Reggie Fils-Aime Former COO/President of Nintendo 🎤 Carol Reed Global Chief Innovation Officer at Ogilvy (WPP) 🎤 Ali Smith GM of Media + Entertainment at The Trade Desk 🎤 Sami Barnett Sr. Director of Gaming at TMA / Omnicom 🎤 Alexander Lee Lead News Writer at GamesBeat moderating (formerly Senior Gaming Reporter for Digiday) + more to be announced. Our role? The hosts who happen to bring 113M+ monthly consumers across 100s of the world's biggest titles, plus a decade of putting Netflix, Pringles, McDonald's, Universal Pictures and 100s more in-game. Fair warning: you're going to hear about this event from everyone at Overwolf with a LinkedIn account this month (sorry in advance). Full event details + to request an invite: https://lnkd.in/d3yJDu_A See you in New York 🐺