OtterlyAI ads

Couldn't resist ;-) OtterlyAI

WE ARE LIVE 🔥 Today, we launched BRAND PROFILING for every OtterlyAI user. Here's why I am particularly excited - a little behind-the-scenes: (1) We released this internally months ago to test it, validate it, and optimize based on it. For example, we missed some attributes that were important to us. At the same time, we used the Agent and Citation data and then started optimizing our own content. And it worked. (2) After we validated the need, we released Brand Profiling to more than 300 users, and the feedback was great. People loved it. It's visual, it's simple, while allowing users to dive deep into every single AI response. So today, we reached the final step (3). Everyone with an active OtterlyAI account can use it to see how AI describes your brand - and your competitors. Have questions? Hit me up.

The 7 things you need to optimize your visibility on AI 😅 😅 😅

𝗚𝗲𝗿𝗺𝗮𝗻𝘆 🇩🇪 𝘃𝘀 𝗨𝗦 🇺🇸 𝗼𝗻 𝗔𝗜 𝗦𝗲𝗮𝗿𝗰𝗵 I expected more german sources in Germany. Here's what we found: 16 industries in Germany vs 16 industry in US 1️⃣ Company-owned pages are the majority in both markets 2️⃣ Reddit is an English channel. 0.60% of German citations against 1.79% of US ones. 3️⃣ Youtube is big in Germany and the US 4️⃣ "Only" 64,9% of sources in Germany carry a german language or regional signal (a local domain or local paths on a .com) Put it differently: There's also non-german content in Germany on AI. Full drilldown here: https://lnkd.in/dzdp5N_S

I brought an otter 🦦 to a SEO conference. Here's what happened. Twice a year we commute to Brighton for brightonSEO. By now, it's a tradition, I guess. But this time, we brought our otter along. And my biggest learning: When hosting or participating in events, it's all about the feeling you leave people with. We hosted our own brightonGEO meetup, and lots of people showed up. But most importantly, I left our own meetup with a sense of happiness and a feeling of leaving with more friends than I came with. Thanks to everyone who showed up, and a special shout-out to our panelists Adrijana Vujadin, Amanda Walls & Christian Desert, with whom I got the chance to geek out about AI Search and SEO. Speaking of feelings. I was surprised by the instant joy that an otter can create. Our otter made people smile. Instantly. Walking to the conference, we saw people stopping their cars to take videos. Waiting in the queue, the otter made people smile. Walking the conference floor, the otter made people smile. Taking pictures with the otter made people smile. Nothing beats that feeling of happy people. That's the best part of the job and makes every trip worthwhile. Brighton, see you next year.

The SEO/GEO community is currently going crazy over it. But they miss the full picture. What happened? OpenAI appears to have removed UTM tracking parameters from links in ChatGPT (utm_source=chatgpt.com) with GPT-6 beginning of Oct. But: I still see UTM referral traffic coming in from ChatGPT in my Google Analytics. So not sure tbh. Also: ChatGPT seemed to have increased the number of hyperlinks on brand mentions. As you can see on the screenshot below, our own linked brand mentions have jumped on Oct 6th. Those links don't have any UTM, and either lead to our home page or a model window within ChatGPT. TL;DR: Traffic isn't gone, but attribution got harder.