OTM ads

Professional services leaders are rethinking how they grow in 2026, tightening focus, reassessing investments, and looking for what is actually working. OTM is gathering insights from more than 100 founders, CEOs, and growth executives across B2B services. Your perspective helps shape the benchmarks that leaders will rely on next year. When you take the survey, you receive: • Early Access to Insights • Peer Benchmarks • Clarity on What’s Working Now • A Chance to Win $100 Your responses remain confidential. In return, you’ll help define the evidence shaping how B2B service firms plan for the year ahead.

Every B2B leader feels the pressure to make the right calls for 2026. But the best decisions start with evidence, not assumptions. We are surveying 100+ B2B founders, CEOs, and growth leaders to uncover the data shaping next year’s growth playbook. Your input will help surface the real trends behind: • Where high-performing firms are investing • How leaders are aligning sales, marketing, and RevOps • What AI, automation, and CRM tools are actually driving returns • How professional services teams are planning amid shifting demand Take the 2025 B2B Growth & Technology Trends Survey to help define the benchmarks for B2B growth — and get early access to the findings before they’re released publicly.

80% of B2B businesses say their marketing isn't performing as expected. Is yours? At OTM, we help clients close the gap between business goals and marketing efforts by combining strategy, execution, and technology. We flex with you as you grow, and we shape each of our engagements around you and your specific business objectives. Set your business up for success in 2026, schedule a no-strings discovery call with our CEO today.

What if your best buyers are searching for the wrong solution? If you're a B2B services company, you're likely an expert at solving a really specific problem for a really specific ICP. That sounds like a formula for marketing success... but what happens when that ICP looks in all the wrong places for the solution? Buyers spend around 70% of their journey researching before they ever reach out to a vendor. But if they’re not experts in solving the problem (that you solve every day), they may be searching in the wrong places, asking the wrong questions, or misdiagnosing the issue entirely. And that could be exactly why your leads have dried up. I’ve spoken with several B2B businesses that are doing all the right things - consistent content, webinars, a strong LinkedIn presence - but lead flow is still down. And they don’t know why. If that sounds familiar, here's my take: You might be marketing based on your solution, not your audience’s perspective. If your content only talks about how you solve the problem, you may be missing where your buyer actually is in their journey. What do they think they need? What are they Googling before they even realize your category exists? This is where empathy becomes a strategic advantage. The customer journey is not a straight line. It’s not a vending machine where you insert marketing and expect sales-qualified leads in return. The most effective B2B marketing today is full-funnel and multi-touch. It’s about meeting buyers where they are—not where you wish they were. That requires a clear position in the market, a deep understanding of your ICP, and content that educates, supports, and guides them at every stage. If your leads are down, take a step back. Ask yourself: Are we solving the right problem, or just answering the question we wish our buyer was asking? And if you're not sure, let's chat. At OTM, we help you define your strategy, align your team, and build a scalable growth engine that attracts, engages, and converts ➡️ meetotm.com

Why do businesses invest in marketing? 𝗢𝗻𝗲 𝘄𝗼𝗿𝗱: 𝗴𝗿𝗼𝘄𝘁𝗵. But growth doesn’t just 𝘩𝘢𝘱𝘱𝘦𝘯. It's built intentionally with the right strategy, the right tools, and the right people. Over the past 15+ years Miles Kailburn, our team, and I have been shaping what we call the OTM Path to Growth — our framework for helping SMBs build scalable growth engines. Recently, our team distilled this process into a practical, easy-to-follow guide: 𝘉𝘶𝘪𝘭𝘥𝘪𝘯𝘨 𝘠𝘰𝘶𝘳 𝘎𝘳𝘰𝘸𝘵𝘩 𝘌𝘯𝘨𝘪𝘯𝘦. 𝗜𝗻𝘀𝗶𝗱𝗲, 𝗬𝗼𝘂’𝗹𝗹 𝗙𝗶𝗻𝗱: • A breakdown of the proven 𝗢𝗧𝗠 𝗣𝗮𝘁𝗵 𝘁𝗼 𝗚𝗿𝗼𝘄𝘁𝗵® (Define → Align → Scale) • Self-assessments to help you pinpoint gaps in your sales and marketing system • Insights into why founder-led firms hit growth ceilings and how to break through • A step-by-step look at how to build a scalable revenue engine that works without you doing it all • Strategic guidance on what to do first if you’re ready to grow but don’t know where to start Download it for free today 👉 https://lnkd.in/gveekXGv

Just read about a $28B healthcare system still running on Excel. Impressive… and also a reminder of what happens when duct-taped systems outlast their usefulness. Hard-coded data. Delayed errors. Reporting that takes two weeks. Sound familiar? Most of our clients aren’t managing billions, but they are navigating real complexity with the same patchwork of spreadsheets, siloed tools, and ad hoc reporting — just to survive the quarter. At some point, you have to ask: Are we trying to scale a business with the same tools we’d use to run a weekend golf scramble? Growth requires systems that grow with you. Not overnight, but intentionally. If you're still the linchpin of every decision, this is the kind of stuff worth paying attention to. And the kind of CEO insights I share regularly in the OTM newsletter — subscribe on my or OTM’s page to get them straight to your inbox or drop me a comment/DM and I’ll add you to our list.