Orb

If pricing is rebuilt by engineering and reconciled by finance, it is not a strategy. It is a bottleneck. And in 2026, pricing will be the defining competitive advantage for software and AI companies. AI has changed product economics. Costs and value are dynamic, which means static pricing models no longer reflect how companies actually create revenue. We see the same pattern everywhere: engineering wants a scalable way to implement pricing, finance wants visibility into the impact of every change, and product wants to experiment faster. Yet no one truly owns pricing, which slows growth just when adaptability matters most. This is why revenue design is emerging as the new standard. Pricing must become a continuous system that connects product, engineering, and finance. I wrote a deeper breakdown of what this means for 2026 and how companies can prepare. If you are planning your pricing strategy, now is the right moment to start that conversation.

Companies lose weeks turning contracts into cash. Orb's Contract-to-Cash is set to revolutionize this. Here’s how it usually goes: Sales closes the deal. Finance gets the contract. Then comes the chaos - PDFs, spreadsheets, usage data, manual billing. Invoices go out late. Cash gets stuck. DSO creeps up. Orb decided to fix that with Contract-to-Cash: From signed deal to invoice in minutes. No scripts. No engineering. No waiting for implementation windows. How it works: 1. Upload your signed contract PDF. 2. Orb’s AI extracts key billing terms automatically. 3. Add usage if needed. 4. Generate ready-to-send invoices - instantly. That’s it. Finance can now turn contracts into cash without manual reconciliation or spreadsheet chaos. The result? A) DSO drops. B) Forecasts get cleaner. C) Invoices go out 4–6 days faster on average. D) The same team handles 10× more contracts - with zero extra headcount. Orb Contract-to-Cash flips the billing model: You start with the contract, not the system. Finance gets speed, accuracy, and control: Built on the same engine that powers Orb Billing and Orb Simulations. Because monetization shouldn’t slow growth - it should power it. Contracts in. Invoices out. Cash collected. That’s how modern finance should look. Want to understand better how it works? Get the guide here: https://lnkd.in/ejv-B33j

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When it comes to usage-based billing, LaunchDarkly needed a partner that understood the unknown unknowns. Nate Graf and the team ran a rigorous evaluation: ✔️ Build internally? 4-6 months minimum, plus endless edge cases to maintain ✔️ Buy a solution that could actually keep pace with their business ✔️ Find a team with deep domain expertise—engineers who understood usage-based billing at a technical level The choice was clear. LaunchDarkly chose Orb to power their shift from seat-based friction to usage-based freedom. The result? Self-serve growth unlocked. Usage visibility that once took 8 hours now happens in seconds. Billing edge cases that drained engineering time? Solved. We're thrilled to partner with LaunchDarkly as they help 5,500+ enterprises ship innovation consistently and confidently. Read the full case study (link in comments).

Spotlighting Nicola Tonthat, who joined the Orb sales team as an Account Executive! Hear more on why Nicola chose to join Orb in his own words: "What excited me most about joining Orb was the chance to be part of a small team with an opportunity of category leadership. It's fun being on the front lines of usage-based billing where I get to collaborate with some of the most innovative companies. It’s been energizing to operate in an environment where we approach our work with a real sense of urgency to drive customer value." If you're looking for your next sales role, Orb is hiring! Check out our open positions: withorb.com/careers

Traditional billing systems forced companies to remodel contracts before billing could begin, leading to long implementations, rigid structures, and heavy engineering. Orb Contract-to-Cash flips the model. Instead of forcing structure upfront, finance can start with the contract itself. Upload the PDF and add usage if needed. In minutes, Orb extracts the terms, maps them to consumption, and generates invoices that are ready to send.