Optiversal ads

Your products are being misunderstood because your content isn’t keeping up with the longer, more conversational ways shoppers are searching. If you want to get found, start at the foundation. See how Optiversal enriches your product data so Google, AI, and shoppers understand what makes your products the right fit.

HOW TO TUESDAY 💡: How to get 10–15% more Google conversions (without touching site code or needing dev work) Google says merchants adopting core Merchant Center feed best practices see an average 5% increase in conversions the following month. Our customers see 2-4x those results. Here’s how to get started: 1️⃣ Find what your feed isn’t telling Google. Your products might have names, prices, and sizes, but are they missing the details that help shoppers choose? Think fit, fabric, occasion, warmth, and intended use. We identify those gaps across your catalog. 2️⃣ Connect your products to how people actually search. Someone searching for “affordable suits for men” is giving Google a need and a budget, not a product name. We enrich your feed with accurate product details and relevant shopper context so Google can better understand which products fit that search. That gives Google more information to connect you with shoppers looking for exactly what you sell, bringing more relevant traffic to your site. 3️⃣ Keep those signals current through holiday. Shopping needs change as gifting, parties, travel, and winter weather take over. We automatically refresh relevant product attributes as seasons and search behavior shift. This work happens in your product feed, without deploying new storefront code. Even during code freeze, you can give your holiday plan a stronger foundation. This also makes your ad spend work harder, so you don't have to necessarily just throw more money at ads to drive the conversions you need to hit Q4 goals! 𝗠𝗲𝗻’𝘀 𝗪𝗲𝗮𝗿𝗵𝗼𝘂𝘀𝗲 𝘀𝗮𝘄 +𝟭𝟮.𝟱% 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻𝘀 𝗶𝗻 𝗶𝘁𝘀 𝗳𝗶𝗿𝘀𝘁 𝗺𝗼𝗻𝘁𝗵 𝘄𝗶𝘁𝗵 𝗢𝗽𝘁𝗶𝘃𝗲𝗿𝘀𝗮𝗹 𝗳𝗲𝗲𝗱 𝗲𝗻𝗿𝗶𝗰𝗵𝗺𝗲𝗻𝘁. 𝗔𝗻𝗱 𝗕𝗿𝗶𝗴𝗵𝘁𝗼𝗻 𝘀𝗮𝘄 +𝟭𝟰.𝟭% 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻𝘀. 𝗧𝗵𝗮𝘁’𝘀 𝗮𝗹𝗺𝗼𝘀𝘁 𝟯𝘅 𝗚𝗼𝗼𝗴𝗹𝗲’𝘀 𝗯𝗲𝗻𝗰𝗵𝗺𝗮𝗿𝗸. See what your feed could be missing 👇

A little Feel Good Friday love for Noella Zwickerhill, who’s helping Mattress Firm give shoppers better answers and show up more in AI search. 💜 Buying a mattress comes with a lot of questions. Will it feel too firm if I sleep on my side? Does it work with an adjustable base? What’s the difference between the two models I’m considering? Those questions matter because the answers help someone feel comfortable making a purchase they’ll live with every night. They also give us a pretty clear brief for what belongs on a product page. That’s why we’re excited about the results Noella Zwickerhill recently shared with us. Cristina and the team at Mattress Firm used Optiversal to deploy content enhancements across approximately 250+ product pages, giving shoppers and AI more useful information about the products on those pages. And the results are already showing up. 🎉 Google AI citations for those content-enhanced product pages increased 68% month over month. What we love about this is that the opportunity started with pages the retailer already had. By making those pages more helpful, the team is giving their products more opportunities to show up in the conversations shoppers are having with AI. For retail teams wondering where to start with AI discovery, this is a great reminder to look at what your product pages actually tell someone. Can a shopper understand why a product is right for them, or are they left to connect the dots themselves? A big shoutout to Noella, Cristina and the team. We love seeing thoughtful work on product content turn into measurable gains in AI visibility. 💜

Your catalog sees a "modular sectional." Your shopper sees the beautiful white couch that somehow survives sippy cups, blanket forts, and “Who drew on this?” Your products are so much more than their specs. Help shoppers (and AI) understand the life your products are built for. Get your audit: https://lnkd.in/efh4YmmY

Your products feel misunderstood. Your catalog sees a "5-piece ceramic baking set." Your shopper sees flour on the counter, frosting everywhere, and a child waiting patiently (or not so patiently) to lick the birthday-cake spoon. Your products are more than their specs. Help shoppers (and AI) see the whole story. Get your audit: https://lnkd.in/efh4YmmY

Your products feel misunderstood. Your catalog sees a "5-quart cast-iron pot." Your shopper sees Grandma’s recipe simmering in their first kitchen, and the moment an unfamiliar house finally smells like home. Your products are so much more than their specs. Give shoppers (and AI) the context behind the product. Get your audit: https://lnkd.in/efh4YmmY