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The future of e-commerce is searching with LLMs and deciding what to buy on PDPs. Different journey, but the same destination as today. Etsy, Target, and Walmart have conducted tests and 20% of Walmart’s and Etsy’s referral traffic is now coming from ChatGPT. Meanwhile, OpenAI has a sign up list for integration where people can purchase ecom products directly through GPT itself. Shopify is coming soon too. Figuring out how to make your products show up over someone else's will be a defining factor on your bottom line in the near future. Prepare now.

Is SEO content more effective with video? In my experience? Yes. For two decades, search algorithms have consistently rewarded what's hardest to fake. More and more, that’s engaging videos. But this trend is not new. For years now, we’ve seen web pages WITH video content outrank pages without. This is especially true in the e-commerce industry. But video content is becoming increasingly important in every market. Here’s why: 🤖 AI search results now handle basic questions with generated answers 📽️ For more complex queries, algorithms prioritize video content Google recognizes video as the preferred format people are consuming. User experience signals are increasingly tied to video engagement metrics. Savvy marketing teams are already shifting resources from text-only to video-integrated search strategies. Is your SEO strategy still primarily text-based? Let’s talk about what’s stopping you from making the change. #SEO #ecommerce #b2b

Video isn't just a content type anymore—it's becoming the new business card. Watch what happens when prospects first discover your company in 2025. They're not just going to your website. They're checking your LinkedIn feed and making split-second judgments based on it. Static content? You're immediately categorized as traditional, perhaps outdated. Video content featuring your team? You signal authority, currency, and active market participation. 👉 Video creates immediate trust through visual and vocal cues that text can't replicate 👉 Prospects use your video presence to gauge if you're current with industry trends 👉 Video consumption has become the default way people evaluate credibility online Video is becoming a strategic tool for establishing a professional identity and expertise. Soon, lacking video content will create the same impression as having no LinkedIn presence did five years ago. It will be a signal that you're not fully engaged in your industry's conversation. Marketers: what questions do you have about developing a video strategy? Let's hear them. 👇

Looking for a new digital marketing agency? Don't choose a company that doesn't conduct a thorough audit before trying to sell you a plan or package. One thing I learned very early in my career: during the sales process, you need to dive in and understand exactly what's going on with a prospect's site. Not just a cursory glance, but a deep audit. Why is this critical? Because without understanding how much work a project will take, there's simply no way to provide an accurate proposal, cost estimate, or timeline. This goes against the standard template-driven approach many agencies use, but here's the reality: There's no one-size-fits-all solution. There's no standard retainer that works for every client. Every project, especially in SEO), is fundamentally different. A proper audit enables the agency to articulate exactly what they're seeing and what to expect in that first year. This ensures everyone is on the same page about: -The exact work required -Realistic timelines -Appropriate costs -Expected outcomes When agencies skip this step, they're essentially guessing—and that rarely leads to successful projects or satisfied clients. Interested in a deep audit of your SEO, paid performance, website, and overall funnel? DM me! #AgencySelection #MarketingStrategy #SEOServices #BusinessGrowth #DigitalMarketing

Are you missing out on valuable SEO insights hidden in your paid data? Every month, I audit dozens of paid advertising accounts. The most common missed opportunity I notice? Companies aren't examining their paid data to identify which keywords to target organically. The opportunity is huge: Go into your paid campaigns, pull the keywords and search terms for the last year, and hand that data to your SEO team. They can instantly identify high-value keywords driving paid performance that you may not be ranking for organically. When you combine these two data sources, you uncover an entire pool of untapped SEO potential - low-hanging fruit to create new content, optimize existing pages, and boost your visibility in organic search. Take a fresh look at the same data yourself - the opportunities may surprise you. #seo #ppc #performancemarketing

"Is SEO dead in 2025?" 💀 This question pops up every single year since 2010. The answer is still no. Here's what's actually happening: 📊 Search is experiencing some erosion in two key ways: 1️⃣ AI platforms (ChatGPT, Perplexity, etc) are answering questions directly, and these tools are handling queries that used to send traffic to blogs and websites. 2️⃣ Zero-click searches are increasing. AI search results now summarize answers directly in search results, meaning fewer people click through to websites. So here's what's happening with SEO: Yes, clicks are going down. But the same number of people still need services. If you run a tax company, the same people who needed taxes done last year will need them done next year. How will they find you? 🔍 Organic search 💰 Paid search 🤖 ChatGPT 📍 Local search 💬 Word of mouth The traffic sources are diversifying, but the demand remains constant. SEO isn't dead - it's evolving. And businesses that adapt their strategy will continue winning online visibility. (BTW, AIO and GEO need to be a Huge part of your SEO strategy in 2025.) Curious how your current SEO strategy stacks up in this changing landscape? I'd love to audit your approach. DM me or comment below if you're interested! 👇