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Dit jaar niet alleen aanwezig met Onics, maar ook op het podium. Tijdens onze speaker slot deel ik ervaringen uit Scandinavië over hoe verzekeraars digitale preventie steeds meer onderdeel maken van de customer journey. En juist daar wordt het interessant. Want preventie gaat wat mij betreft niet alleen over het voorkomen of verlagen van claims. Het creëert ook nieuwe contactmomenten met klanten, levert waardevolle inzichten op vóórdat er een claim ontstaat en kan bijdragen aan een sterkere klantrelatie. Wat kunnen we daarvan meenemen naar de Nederlandse verzekeringsmarkt? Daar gaan we het op 17 november over hebben. Ben je op AMdag? Kom vooral luisteren, spreek me aan of kom langs bij de Onics stand. Ik ben vooral benieuwd hoe jullie binnen de Nederlandse markt naar deze ontwikkeling kijken. #AMdag2026 #Insurance #Insurtech #Prevention #CustomerExperience

Yes, a customer can buy a standalone sensor themselves. But it does not offer the same protection as a full risk prevention solution. A sensor bought off a shelf will alert a homeowner's phone. If they are asleep, travelling, or miss the notification, the sensor has done its job, and the damage still happens. A sensor on its own does not help if no one acts on the alert. That is what a prevention service adds: a defined response path, agreed before launch, with a named party accountable for what happens after detection. How that is built varies by insurer and by market.

Home insurance is commoditized. Customers often compare premiums purely based on price, and switching providers is fast and easy. A strong margin today does not change that; it just means the environment currently favors you. It says nothing about how many new customers you are winning, or how many existing ones are quietly comparing you to a competitor at renewal. Prevention works on both fronts. Today’s insurance customers are expecting smart solutions, and having one gives you something to sell besides price. Insurers that bundle a connected home solution with insurance have seen significant sales growth compared with standard home insurance in the same segments.

Prevention only earns its place if there are enough of the right customers to justify it. That number is a specific, identifiable slice of your book, not all of it. The clearest signal is housing age. In the EU, 75 percent of homes were built before 1990, and renovation rates sit near 1 percent a year. Older homes hide pipework and walls that make leaks harder to catch early, which is exactly the risk prevention addresses. Escape of water alone accounts for 25 to 50 percent of home insurance claims across Europe. Within that pool, three groups fit best: high-asset-exposure families, digitally engaged owners of older homes, and premium-segment customers willing to pay for service. All three can be identified from data you already hold: property age, home value, household composition. Do you have enough customers for a risk prevention solution? Get in touch to discuss the next steps.

Skandinavische Versicherer nutzen vernetzte Technologie, um sowohl die Anzahl als auch die Höhe von Wasserschäden zu reduzieren. Erste Auswertungen zeigen eine Kostenersparnis von bis zu 25%. Was können deutsche Versicherer von unseren nordischen Nachbarn lernen? Helfen vernetzte Sensoren wirklich, Versicherungsfälle zu reduzieren, oder sorgen sie für mehr Komplexität und produzieren nur mehr Daten? In Skandinavien ist die Antwort auf diese Frage eindeutig: Onics arbeitet mit führenden skandinavischen Versicherern zusammen, um Wasserlecks frühzeitig zu erkennen. Mit Hilfe von Wassersensoren konnte so schneller auf Lecks reagiert und die Schadenshöhen um 25% verringert werden. Dies ist auch in Deutschland möglich, denn die Voraussetzungen sind ähnlich: Ein stetig alternder Gebäudebestand in Kombination mit immer extremeren Wetterereignissen steigert messbar die Frequenz von Wasserschäden. Kontaktieren Sie mich direkt oder besuchen Sie unsere Website, um mehr darüber zu erfahren, wie die 25% Reduzierung zustande kommt und welche anderen Vorteile eine Risikopräventionslösung für Versicherungen hat: https://lnkd.in/dTe3CY5r

Meet us at ITC Europe in Barcelona 🇪🇸 Where smart technology is reshaping insurance - and for good reason. At the historic La Llotja de Mar, a curated community of senior insurers, insurtech founders, and investors will gather for two days of forward thinking, senior-led insight, and conversations that drive real industry change. Less noise. More substance. The right people, in the right room. Smart home sensors can instantly alert homeowners to risks, giving them peace of mind while at home or away. This helps prevent or reduce damage, benefiting both homeowners and insurers by lowering insurance claims, a win-win for everyone. If you're looking at how proactive protection, smarter risk management, and connected technology can move insurance forward, we should talk. Join us in Barcelona, 28–29 May. Feel free to reach out to Rachel Bennett if tickets are of interest. Or book a meeting https://lnkd.in/e5p6rmBT #ITCEurope #Insurtech #InsuranceInnovation #SmartHomes #RiskManagement #DigitalTransformation #BarcelonaEvents Mads Høy Mortensen Simon Hayes Roma Braithwaite