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How early will competitors start their Black Friday campaigns, and how deep will retailers go? Black Friday can shift quickly as competitors and retailers launch earlier promotions and deeper discounts. An insider tip from the Philips pricing team: Build and align pricing scenarios in advance so your team can respond confidently, avoid rushed decisions, and execute the right plan when the market changes. Clip from our Black Friday webinar with Philips’ Edoardo Passerini. 🎥Full interview on our YouTube channel.

Everyone is talking about AI, and shoppers are using it to deep-dive into their options before they buy. But how does a Philips pricing manager use AI? Mostly for the unglamorous parts: automating reporting, keeping an eye on competitors and other retailers, and spotting offers that aren’t competitive enough, so decisions get made faster. From our Black Friday webinar with Philips’ Edoardo Passerini. 🎥Full interview on our YouTube channel.

The most underrated part of Black Friday? It isn’t only the price. Philips’ Pricing Manager Edoardo Passerini says you need the full package: well-structured product pages, stock planned for expected demand, and traffic from CRM, paid media, and SEO/GEO. From our Black Friday webinar with Philips. Watch the full episode on our YouTube channel 🎥

Back at university today. Second year in a row, so I guess I can’t call it a one-off anymore. This afternoon I gave a guest lecture on pricing innovation at the Universität St.Gallen (HSG). Last year, in the same lecture, I ended with three predictions about where AI would take pricing. Which meant that this year I had to grade myself. In front of a room full of St. Gallen students. Slightly uncomfortable, but very useful. My verdict is in the slide below: all three are moving, but at very different speeds. Shopping agents arrived faster than I expected, with Google, Shopify and Walmart opening the door while Amazon keeps it firmly shut. Personalised discounts are starting to appear in agent checkouts, but personalised prices are running straight into regulators. And AI that optimises pricing, stock and marketing together is still mostly a promise. One of our values at Omnia is Never Stop Learning. For me, preparing a lecture like this is one of the best ways to live it. You can’t explain your story to a room of sharp students without checking whether you still believe it yourself. Thanks Joern Taubert and Dr. Severin Friedrich Bischof for having me again. Which of the three do you think moves fastest? And if you’d like the full deck, comment “pricing” and I’ll send it over.

We’re hiring: Head of Marketing (Amsterdam, hybrid) Omnia is the first agentic pricing platform for retailers and brands. With the Omnia Agent, we bring agentic AI into pricing, with full transparency and control instead of a black box. Now we’re looking for a hands-on marketing leader to build the engine behind our growth. What you’ll do: 👉 Drive enterprise demand: own ABM with Sales, build target account lists, and support outbound with intent signals and content 👉 Own our positioning and product marketing: shape the story that sets agentic pricing with control apart from black-box AI 👉 Lead the team and the budget as a player-coach, steering spend on pipeline and cost per SQL 👉 Grow our channels (SEO and GEO, paid, events and webinars) and own our marketing tech in HubSpot, with automation and AI at the core Who you are: ✅ A sales-led B2B marketing leader with 3 to 5+ years of leadership experience, preferably in SaaS ✅ Experienced in enterprise deals, ABM, and working closely with AEs ✅ Strategic, commercial, and a storyteller with a point of view ✅ Hands-on and AI-savvy, at home in HubSpot, analytics, and experimentation ✅ Fluent in English (German is a plus) What we offer: 35 days off, hybrid work with flexible hours, a Stock Appreciation Rights program, a self-development budget for training and coaching, and a team that is Obsessed With Excellence. Please note: this role is based in Amsterdam, and candidates must already have the right to work in the Netherlands. Sounds like you, or someone in your network? Apply here: https://lnkd.in/eU6xqFby #hiring #marketing #B2BSaaS #pricing #agenticAI

Black Friday from a Philips pricing manager's POV: Join our webinar, where we look behind the scenes of the biggest sales weekend of the year. Edoardo Passerini, Pricing & Revenue Growth Manager D2C at Philips, sits down with our experts to share how his team approaches Black Friday, from the preparation ahead of peak season to what happens once the promotions are over. On the agenda: ◾ How pricing teams prepare for Black Friday ◾ What pricing experts look at once the promotion period is over ◾How post-peak lessons can shape stronger pricing decisions When: 15 October 2026 | 10.00 CEST 🎟️Sign up here: bit.ly/3VcxzUX Speakers: Edoardo Passerini - Pricing & Revenue Growth Manager D2C, Philips Rara Kartika Sari - Solution Consultant, Omnia Retail Frederico Fluegel Pedrozo - Data Consultant, Omnia Retail Can't wait until October? Grab our Black Friday pricing analysis from last year here: bit.ly/4AvT2bB