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60% of all travel plans will soon start with AI, putting into serious question; who will really have a grip on the travellers journey? Hear from Christopher Brewer on why a random street sign, and not the peak tram has become one of the longest lines in Hong Kong for tourists, and what C-Suite leaders in the industry are taking action on to grow strong relationships with guests and travellers. Read more, hear from peers here https://lnkd.in/eX99hHts Ogilvy, Sitecore, Ogilvy APAC, Ogilvy Consulting, Kent Wertime, Clare Lawson, Ab Gaur, Jason Davey, Genevieve Tan 陈慧琳 , Antonis Kocheilas, Jonathan Corley, Veronica M., Jasmin L.. , Kunal Jeswani, Andrew Cleary, Mandarin Oriental, Marriott International, HK Express, Expedia Group, Mastercard, Tripadvisor, United Airlines, Delta Air Lines, The Peninsula Hotels, Accor, Marina Bay Sands, Emirates #TravelIndustry #Hospitality #CMO #CXO #CEO #AIinTravel #CustomerExperience #BrandRelevance #Ogilvy

Let's be candid, while you're optimising the traveller's funnel, the entire battleground has moved upstream, creating an endless challenge if you are a leader. What forces are shifting the grip on the traveller's journey? https://lnkd.in/eX99hHts AI isn't your new intern; it's your new overlord. With 62% of Millennials and Gen Z now considering it a standard part of planning (Deloitte, 2025) and 1 in 3 traveler proceeded to book what AI recommends (Deloitte, 2025), you're no longer just competing with OTAs; you're competing with the algorithm in your customer's pocket. You're selling beds or seats. They're buying culture. When a single Taylor Swift tour can swing a country's GDP, your offer becomes a line-item, a 'tax on culture'. Cultural tourism now accounts for 40% of all global tourism (UNESCO, 2021). Are you content being a passive utility, or will you find a way to own a piece of the moment? Traditional loyalty is a myth. Customer Experience is everything. 86% of travellers will abandon brands after just two poor experiences (Emplifi, 2022). With the travel sector having fickle customer retention rates of around 55% (Forbes, 2022), your experience isn't a 'stage' of the journey; it IS the journey. One slip, and they're gone. Your data is a cost centre. Theirs is a P&L. Data isn't for dashboards; it's for the Profit & Loss statement. Marriott isn't just selling rooms; they're building a $622m media empire on the back of their data (Skift, 2024), tapping into a market estimated at $233 billion (eMarketer, 2024). They understand they're not just a hospitality company; they're a data company that happens to have hotels. What's your data's ROI? Read more, hear from peers here https://lnkd.in/eX99hHts Ogilvy, Sitecore, Ogilvy APAC, Ogilvy Consulting, Kent Wertime, Clare Lawson, Ab Gaur, Jason Davey, Genevieve Tan 陈慧琳 , Antonis Kocheilas, Jonathan Corley, Veronica M., Jasmin L.. , Kunal Jeswani, Andrew Cleary, Mandarin Oriental, Marriott International, HK Express, Expedia Group, Mastercard, Tripadvisor, United Airlines, Delta Air Lines, The Peninsula Hotels, Accor, Marina Bay Sands, Emirates #TravelIndustry #Hospitality #CMO #CXO #CEO #AIinTravel #CustomerExperience #BrandRelevance #Ogilvy

With 43% of travel decisions now driven by influencer content, who is really writing your customer's itinerary? Hear from Jason Davey on how he planned a trip to Japan not around hotels, but around cultural moments - JDM car meetups, trendy ramen houses, and even a techno nightclub disguised as a church. He connects this personal quest to the massive shift towards 'cultural tentpoles' like F1 and Taylor Swift concerts, forcing a critical question for every leader: are you merely a passive stage for these cultural moments, or are you an active architect capturing a real share of the value? Read more, hear from peers here: https://lnkd.in/e2UvjT33 Ogilvy, Sitecore, Ogilvy APAC, Ogilvy Consulting, Kent Wertime, Clare Lawson, Ab Gaur, Jason Davey, Genevieve Tan 陈慧琳 , Antonis Kocheilas, Jonathan Corley, Veronica M., Jasmin L.. , Kunal Jeswani, Andrew Cleary, Mandarin Oriental, Marriott International, HK Express, Expedia Group, Mastercard, Tripadvisor, United Airlines, Delta Air Lines, The Peninsula Hotels, Accor, Marina Bay Sands, Emirates #TravelIndustry #Hospitality #CMO #CXO #CEO #AIinTravel #CustomerExperience #BrandRelevance #Ogilvy

With 1 in 3 travellers now booking what AI recommends, who really has the grip on your customer's journey? Hear from Jonathan Corley on how ChatGPT planned an entire Seattle itinerary, and why its recommendation of a small, independent coffee shop should be a major wake-up call for every travel brand. He explores the strategic choices leaders must now make to ensure their brand isn't just an option, but the destination. Read more, hear from peers here: https://lnkd.in/eX99hHts Ogilvy, Sitecore, Ogilvy APAC, Ogilvy Consulting, Kent Wertime, Clare Lawson, Ab Gaur, Jason Davey, Genevieve Tan 陈慧琳 , Antonis Kocheilas, Jonathan Corley, Veronica M., Jasmin L.. , Kunal Jeswani, Andrew Cleary, Mandarin Oriental, Marriott International, HK Express, Expedia Group, Mastercard, Tripadvisor, United Airlines, Delta Air Lines, The Peninsula Hotels, Accor, Marina Bay Sands, Emirates #TravelIndustry #Hospitality #CMO #CXO #CEO #AIinTravel #CustomerExperience #BrandRelevance #Ogilvy