Octane11 ads

🎙️ ICYMI Octane11 just launched account-level #B2B analytics on Reddit — so you can finally see which companies you’re reaching and engaging on one of the fastest-growing channels in B2B. I’ll be breaking it all down this week in #NYC at a fireside chat with Dan Stagl from Reddit, Inc. and Christine Li from G2. If you want to attend — or want a quick look at how easy it is to get started with B2B marketing on Reddit for Business — reach out to your Reddit rep or just DM me. #B2BMarketing #RedditAds #ABM

$25 million in B2B ad spend analyzed. The punchline: 👉 LinkedIn ads increase reach to target prospects by 44%. Not clicks or impressions. Your top prospects seeing your message. 👉 Unlock 4X more new target accounts than other platforms! Octane11’s channel-agnostic solution tracks campaigns everywhere (LinkedIn, Reddit, Meta…). So when we say LinkedIn’s targeting isn’t just a nice-to-have but an actual competitive advantage, we can back that claim up. How platforms work together isn’t guesswork after all. Get the fact sheet to get more marketing budget today.

$25 million in B2B ad spend analyzed. The punchline: 👉 LinkedIn ads increase reach to target prospects by 44%. Not clicks or impressions. Your top prospects seeing your message. 👉 Unlock 4X more new target accounts than other platforms! Octane11’s channel-agnostic solution tracks campaigns everywhere (LinkedIn, Reddit, Meta…). So when we say LinkedIn’s targeting isn’t just a nice-to-have but an actual competitive advantage, we can back that claim up. How platforms work together isn’t guesswork after all. Get the fact sheet to get more marketing budget today.

💼 Looking forward to Octane11 co-hosting the IAA Global B2B Brand Summit in New York City next week alongside from WPP, LinkedIn, Stein., Google, 6sense, and Dun & Bradstreet. Tom Stein and Tara Fusco will be kicking it off Tuesday morning with a powerhouse lineup of speakers from McKinsey & Company, Accenture, Amazon Ads, HSBC and more — all sharing insights on what great B2B marketing looks like today. It’s not too late to join us — check out the details and register below 👇 HT: Mimi Turner, Jann Martin Schwarz, Jane Goehring, Micky Onvural, Marc-Antoine J., Arcadius Mbagaya, Marc Fanelli, Bill Burkart, Chris Peters, Janine de la Fuente, Colin Rocker, Aniko Nakazawa DeLaney, Gregory Yates, Jeremy Rudolph, Marc Keating, Kerry Cunningham, Greg Boosin, Richard George, Anthony Toguchi, Brandon J. Ortiz, Marcelo Amstalden Möller, Kate Rundell, Pat Petschel, Keith Browning, Nicole German, Fredrik Borestrom.

📚 Excited to share a new report from Octane11 detailing the impact of LinkedIn's new Company Intelligence API on B2B campaign performance and insights. Get the full report below 👇

CMOs like Lynn Tornabene at Anteriad need to measure B2B performance across every channel imaginable. In this report we focused on one of the biggest (and fastest growing) B2B paid channels: LinkedIn Ads. Get the report to see: 📈 How many more target accounts are reached on LinkedIn vs other channels? Net: Incrementaility by channel in a board-ready pie chart. 💰 How much pipeline, on average, gets influenced with LinkedIn spend? 📊 How big is LinkedIn as a % of the marketing mix for B2B marketers? What’s the benchmark for 2026?