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Clicks, completions and attendance only tell part of the story. For membership and professional training organisations, the bigger question is whether learning data can show what drives engagement, where members lose momentum and how training contributes to retention, revenue and growth. Join Obrizum CEO and Co-Founder Dr. Chibeza Agley for a practical webinar on how organisations can move beyond surface-level learning metrics and use deeper insight to prove value, improve decision-making and support member growth.

99% of learning leaders are under pressure to prove the impact of learning. But for many professional training organisations, clicks, completions and attendance still only tell part of the story. Join Dr. Chibeza Agley, CEO and Co-Founder of Obrizum, for a 30-minute webinar on how to use learning data to prove value, improve engagement and connect training more clearly to member growth. 🎥 From Learning Data to Member Growth: Using Insight to Prove Value and Drive Revenue 🗓️ Wednesday 24 June | 2:00pm BST / 9:00am EDT

Proving membership value is becoming harder to do with traditional metrics alone. Completion rates, attendance and basic engagement data can tell you what members did, but they don’t always show whether training is strengthening renewals or building measurable member capability. This guide breaks down 10 metrics to help leaders move beyond reporting activity and start showing how professional training contributes to renewals, progression and long-term member value.

For professional training associations, proving membership value is no longer just about tracking completions. Members expect training to feel relevant, useful and worth returning to. Boards want clearer evidence that learning is supporting renewals, career progression and measurable capability.

"Leaders who act now can make learning engaging, personal and measurable through true adaptive learning and intelligent, just-in-time access to your expertise." - Keith Waitt, Former Head of Professional Learning at CFA Institute, ex-Citibank global training leader and board advisor For professional training leaders, it’s no longer enough to rely solely on traditional metrics like completion rates and attendance. Leaders need a clearer view of whether the membership feels valuable enough to earn ongoing engagement.

Completion rates only tell part of the story. For membership organisations, the bigger question is whether professional training is building real capability, proving member value and giving leaders the visibility they need to strengthen engagement, retention, and growth. Join Obrizum CEO and Co-Founder Chibeza Agley for a practical webinar on how membership organisations can move from content delivery to measurable readiness.