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Live from Schiphol! Our Partners are wondering: what’s next for Oaky now that we’re part of Plusgrade? The mission stays the same—real value for hotels and guests—but the scale is now global across hospitality, air, and rail and loyalty. Ready for the next chapter? Follow 👉 Plusgrade to see what’s coming.

💥 Big news today: Oaky is joining forces with Plusgrade, a global leader in ancillary revenue solutions. When we started Oaky, our mission was simple: help hotels deliver upselling experiences that guests truly value. Now, by combining Oaky’s award-winning platform with Plusgrade’s powerful upselling technology and cross-industry expertise, we’re bringing the best of both worlds together. One unified platform, designed with the strongest features from each, so partners don’t have to choose, and guests get more value from every stay. This is the best, made better 🚀 You can read the full announcement here: https://hubs.li/Q03Mgdtz0

💡 Rebekka Berger, Director of Distribution & Revenue Strategy at DayBlink GPO, shares why room revenue alone won’t sustain your hotel profits in the long run. Rooms make up just 50% of a hotel’s potential revenue. The other half? Upgrades, services, and add-ons that guests are willing to pay for. So why limit your strategy to just half the potential? Discover how Oaky’s personalized, automated upselling helps you unlock the full value of every guest stay and boost total revenue: https://lnkd.in/gb28JDwK

🚫 Popular misconception: Upselling is just a revenue tactic that squeezes money from guests. 🔎 Reality: Upselling is about meeting guest needs. Guests want more than just a bed. But if you don’t offer additional options, those needs go unmet, and guests will look elsewhere. 💡 Make your guests aware of what’s available at your hotel in a personalized and easy way, and let them buy directly from you: https://lnkd.in/gAsyad2z

Think of your last hotel stay... What’s the first thing that comes to mind? I was in the audience when a speaker asked that. People shouted: “The views!” “The service!” “The breakfast buffet!” But almost no one said: “The room.” That’s wild considering the room is the core of the hotel product. What we actually pay to sleep in. But some rooms create lifelong memories. I'll never forget my swim-up room at the Anantara The Palm Dubai Resort. It felt next-level. It was so special to me that it didn't just create loyalty to that hotel, but also to the Anantara brand. So why don't hotel guests book these WOW rooms? Because when most guests book, they are in "budget mode". Cheap transfer. Cheap room. Save. Save. Save. We at Oaky solve this by tapping into psychology. A short while after a guest has spent X$ on their trip (and basic room), they forget about the initial spend. They then enter the "Experience" mode. Feeling richer than a few days ago. Ready to splash for value. That's when guests say yes to premium rooms. That's why perfectly timed upselling carries such a high conversion. Premium rooms don't need to sit empty. Let's end this madness. More WOW experiences for everyone.

Under- or overstaffing, revenue leakages, and food waste are hidden issues that can quietly creep into your operations, hurting your profitability and guest experience. Pre-arrival upselling can help tackle them. How? When you know in advance how many guests requested add-ons and deals, you can: - Staff your restaurant and spa more accurately - Prevent food waste through better forecasting - Simplify operations and deliver a smoother guest experience. Find out how it works: https://lnkd.in/gttUNNXy