O'Connell & Goldberg PR ads

We’re thrilled to welcome our newest client, Pier Sixty-Six Residences. Our team recently spent the week on-site celebrating luxury, innovation, and seaside living during the 66th Annual Fort Lauderdale International Boat Show. This iconic waterfront destination features 88 exceptional residences with sweeping Atlantic and Intracoastal views, along with resort-style amenities, from dining and wellness to a vibrant marina promenade. We’re proud to support Pier Sixty-Six Residences through social media strategy, community partnerships, and event management, helping bring its next chapter to life. Informa Markets #PublicRelations #FLIBS #PierSixtySix

AI has quickly become part of the social media workflow, but using it well doesn’t mean using it for everything. In episode three of The Scroll, Carson Celio and Hailey Fine explore where AI can add real value to social strategy, from trend and competitor research to brainstorming, organizing information and challenging ideas. But there’s a line between using AI to make the work more efficient and letting it make the decisions for you. Context, strategy and creative judgment still require an understanding of the brand, the audience and what’s happening beyond the prompt. The goal isn’t to have AI do more of the work. It’s to have it make the right work easier. Until next month! 🎙️

The stories shaping brands right now: readiness, growth, and reinvention. In the latest edition of A Few Good Words we cover: - Why now is the moment to build your crisis plan, with insights from COO Matt Levinson - O&G's latest client: providing support as the of record for the 2026 Fort Lauderdale International Boat Show (Informa U.S. Boat Shows) - How AI agents are reshaping social strategy, with Content Strategist Carson Celio - The O&G Pulse: what actually gets your brand covered, plus why #earnedmedia still builds trust paid spend can't buy What's one thing you're rethinking about your brand's strategy this fall?

Real estate keeps moving, and our team is tracking what developers need to know. Here's what we've been watching this month: - The complex financing behind today's CRE deals - What Florida's Amendment 3 could mean for city budgets and future development - What actually makes a master planned community work (straight from a conversation between our COO Matt Levinson and Mattamy Homes' Dan Grosswald). Plus a look at Nautilus 220 and Newfield Phase Two making headlines. Read the full newsletter below.

At the Bisnow Florida Master-Planned Communities Summit, our COO, Matt Levinson, caught up with Dan Grosswald, Division President of Southeast Florida at Mattamy Homes, to discuss the trends shaping the future of South Florida development. From the growing importance of creating a true sense of place to the continued migration north across the region, they explored what today’s homebuyers are looking for and the factors influencing those decisions.

Most people know paid media and earned media aren't the same thing, but don't know what separates them. Lesli Cartaya Franco helps break it down. Looking for guaranteed reach? Paid media gets you seen. Looking to build credibility? Earned media brings the power of endorsements. Paid media tells an audience what a brand wants them to hear. Earned media tells them what an independent source has decided was worth knowing. That distinction is the foundation of every communications strategy.