NourishUs Naturals ads

Here is something customer service taught me that I think technical people sometimes struggle with: A customer can be completely wrong about what happened and still have a completely legitimate complaint. “The formula changed.” You check the batch record. No, it didn’t. “You made this thinner.” QC results say it’s within specification. “This doesn’t smell like the last one.” Same formula. Same fragrance. Same percentage. It is incredibly tempting at that point to respond with the evidence and consider the matter settled. But you’ve only answered the technical question. You haven’t answered the customer. Something caused them to notice a difference. Maybe raw-material variation affected color or odor. Maybe temperature affected viscosity. Maybe the previous batch sat in their warehouse for six months before they used it. Maybe the packaging changed the dispensing experience. Maybe their expectation changed. Maybe something actually is wrong and your specifications simply aren’t measuring it. Or maybe human perception is doing what human perception does. Your job isn’t necessarily to prove them right. But it isn’t to prove them wrong, either. Your job is to figure out what they’re experiencing. I’ve worked in customer service, sales, formulation and compliance long enough to know that data matters enormously. But “it’s within spec” shouldn’t be the end of every investigation. Sometimes it’s where the interesting part starts. https://lnkd.in/g3RBe7NB

Nobody has ever called me and said: “Laura, I absolutely NEED a product with a great chelating agent.” I have found that nobody is excited to build their marketing campaign around xanthan gum. I have yet to see an influencer get positively excited about a preservative system. And somehow the ingredients doing some of the least glamorous jobs in a cosmetic formula are often among the ones working hardest to keep the whole thing together. Everyone wants to talk about the stars. Hyaluronic acid. Niacinamide. Peptides. Vitamin C. Botanical extracts. Beautiful oils. And of course those ingredients can matter. But meanwhile, somewhere near the bottom of the ingredient deck, there’s an ingredient nobody is going to put in 48-point type on the front of the bottle yet it is quietly helping keep the product stable, properly preserved, suspended, emulsified or at the viscosity you actually want. It’s a little like a company. The person giving the presentation gets noticed. But what about the person who made sure the right product was manufactured, the documentation was correct, the customer received it, the invoice matched and someone remembered to order the ingredient three months ago? Not quite as glamorous. But remove enough of those people, or enough of those “boring” ingredients, and suddenly everybody notices. So today I’m raising an imaginary glass to the ingredients that will never make it onto the front label. I see you. Your formulator sees you. Marketing probably still doesn’t want to talk about you. But we appreciate the thickening agent, the chelator, the preservative and even that co-emulsifier. 😂 https://lnkd.in/g3RBe7NB

Launching a beauty brand doesn’t have to mean investing in a warehouse full of inventory. With a $75 minimum order, NourishUs Naturals makes it easier to start or expand your skin and hair care collection with wholesale products ready for your branding and packaging. Start small. Sample products and collections. Find products that fit your brand. Then scale your collection as your business grows. Your brand. Your label. Your next product starts here.

Your next beauty product may already be made. Skip the time it takes to source ingredients, develop a formula and manufacture a product from scratch. NourishUs Naturals’ Ready to Label collection gives you market-ready skin and body care products ready for your branding. Choose from facial serums, moisturizers, cleansers, body care and performance gels. Add your label and introduce a new product - or an entire collection - to your customers. Less time developing products. More time building your brand. Discover products ready for your label.

Don’t build your beauty line on a guess. Explore production-ready skin and hair care products before committing to your next product launch. NourishUs Naturals’ sample kits let you compare formulas, experience textures and discover which products are the best fit for your brand. Best of all, sample kits have no minimum order. You can explore your options without meeting our usual $75 order minimum. Test the products. Find your favorites. Build your collection with confidence. Shop sample kits today.

You started a beauty brand to build a brand, not manage a manufacturing operation. NourishUs Naturals’ Ready to Label products come formulated, manufactured and packaged in shelf-ready containers, so you can add your label and focus on growing your brand. Build or expand your collection with facial serums, exfoliators, cooling gels, hydrating shampoos and more, without developing formulas or managing production and packaging yourself. We handle the product and packaging. You bring the brand, the vision and the customers. Explore Ready to Label products.