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Rapid growth is exciting. It's also a fast way to outgrow your marketing infrastructure. When Margie Dickerson Yeung joined Halcyon, the team was already running 10+ events, 10 webinars, and a full slate of content syndication and partner programs every single month. The goal was to scale that further. The existing MAP wasn't going to get them there. Halcyon needed a Marketo implementation that could move fast without creating a cleanup project six months later. Adobe recommended Nomad as the partner to do it. Here's a look at what we built together: 👉 Migrated from HubSpot to Marketo with lifecycle architecture, campaign governance, and scalable program templates built from the ground up 👉 Implemented Marketo Measure for attribution reporting and aligned marketing and sales visibility 👉 Designed a flexible lifecycle framework to support complex routing, scoring, and reporting requirements 👉 Scaled monthly marketing output from ~10 programs to 20-30 active initiatives per month Margie, who has spent 20+ years implementing marketing technology, said something that stuck with us: "Even experienced Marketo users can make decisions early in an implementation that create major problems later." The goal was never just to get Marketo live. It was to build something Halcyon could grow into. "It was a win-win. Nomad brought expertise, flexibility, strategic guidance, and the ability to execute quickly without sacrificing quality." 💜 Thank you to Margie and the entire Halcyon team for trusting us with a build that had to be right from day one. And shout-out to Jack Larsen for a well-orchestrated implementation of Adobe products, start to finish. Click here to read Margie’s full story: https://lnkd.in/gTkaaAPR

The volume work that's ready for automation today. Not someday.

Years of accumulated complexity in a marketing ops environment doesn't fix itself. Sometimes it takes an outside team to come in, cut through it, and build something the whole organization can actually use. When Allison Lattanze joined Loftware as Director of Marketing Operations, she inherited a heavily customized Marketo and Salesforce environment with legacy processes, fragmented workflows, and trade show leads that weren't making it into Salesforce fast enough. Nomad was already in the picture, and the partnership quickly became foundational to how her team operated. "I realized pretty quickly that Andrew and Joanna were an extension of my team. Honestly, I couldn't do this without them." ❤️ Here's a look at what we accomplished together: ✔️ Improved trade show lead processing by more than 50% after standardizing intake workflows and lead routing ✔️ Streamlined Marketo-Salesforce integration by reducing legacy technical debt by 50% ✔️ Expanded support across campaign execution, integrations, reporting, and operational QA ✔️ Nearly doubled marketing operations bandwidth without adding specialized internal hires For Allison, one of the clearest wins was cultural as much as operational: "I wanted the marketing team to feel comfortable going into Marketo, and not be afraid of the instance anymore. Nomad standardized everything for us, and suddenly every process became significantly easier to manage." This is the kind of outcome we work toward on every engagement, and what makes the work so rewarding. Thank you to Allison and the entire Loftware team for trusting us with the work. Click here to read Allison’s full story 👉 https://lnkd.in/gBESNYMe

Agents are the layer everyone wants to talk about. Here's what they're actually built on top of.

Here at Nomad, we have so many amazing customer stories that give us pride in the work we do every day, and we felt it was time to share with our LinkedIn community. We’re beginning with a customer story from TrueCommerce, a company we’ve partnered with for years now, told by our champion, Billy Burnet. 💜 When Billy joined TrueCommerce, the marketing org was doing good work, but without centralized oversight. North America and EMEA were operating in silos, and a fragile Marketo-NetSuite sync was creating real pipeline friction. Over the past two years, our team at Nomad has had the privilege of being TrueCommerce's revenue operations partner, beginning with a full Marketo audit and growing into strategic support across both regions. Here’s a look at what we accomplished together: ✅ Replaced an unreliable iPaaS integration, cutting lead sync times from 30-40 minutes to near real-time, and contributing to a 40%+ improvement in lead conversion rates ✅ Unified campaign governance and operational standards across NA and EMEA ✅ Supported a Chat implementation under an aggressive renewal deadline ✅ Maintained 0% account turnover throughout the partnership Billy said it well: "When we needed support for new projects, migrations, or platform implementations, Nomad was always our first call.” That kind of trust doesn't happen overnight. It's built through consistency, continuity, and showing up as a real partner, not just a vendor. Thank you to Billy and the entire TrueCommerce team for letting us be part of the work. And shoutout to our incredible Nomad account team for leading the way: Andrew Omenitsch Rianne Mitchel Mark Fabery View the full story here 👉 https://lnkd.in/gDd23-tq

The tool doesn't create the problem. It just makes it impossible to keep ignoring.