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Note to self - consult with Ebba Karlsson before making videos full of Amsterdam distractions 😂 In any case, we are just about 2 weeks out from the ARRtist AI Summit 2026 and I’m full of excitement. Few nerves kicking around but to be expected. Full program will be released tomorrow along with event app access where you’ll be able to begin networking and booking in your meetings and content sessions. I’m so proud of what the team have put together over the last few months bringing together top DACH founders, operators and investors. From traditional SaaS companies who are looking to transform to hyperscale AI native companies, we believe we can all learn from one another. To everyone who has partnered or bought a ticket, thank you for the trust and helping to make this Summit happen. We don’t take that lightly and excited to deliver great event. Still some tickets available but not many, I’ll post the link in the comments in case you’re interested. Also make sure you check out all the side events taking place as part of our Berlin SaaS week!

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How is AI changing the careers of TA professionals? What are opportunities and what are current threats? Last week we hosted a breakfast session together with our partner Teamtailor to anwser these questions. We welcomed around 20 Recruitment leaders from companies across several industries, which made for an interesting dynamic. My main takeaway: everyone is at a completely different maturity level when it comes to using technology in recruitment. Some are running full-blown AI sourcing, others aren't even using an ATS yet. Another important learning is although this is the right time to think about the future, its more important to now get the basics in order (data, processes etc.). Happy that we could share our own journey and also nice to hear about Teamtailor's view on the future of TA. Thanks for the collaboration Joel Fornes Leandro Gomes da Silva Ringo Verkley Thanks for joining Ludy van den Heuvel Samantha Alves Goncalves Joeri Claus Victoria Schumacher Lori Bosmans Hester Noorman Bianka Heumakers-Hoffmann Carly (Carlotta) W. and more! We host similar events on a regular basis, so feel free to connect or message me to receive an invite for the next one!

We were standing in a hotel lobby in Amsterdam, and a live mini hologram(!?) front desk attendant in a glass box was addressing me. WHAT!?! Definitely one of the coolest client kick-off meetings I've ever had, I watched the future of front desks unfold right in front of me. As we were about to start representing YAYA Works in the Amsterdam market, the Founder Sid Sand insisted we see the product in action with our own eyes. Honestly, great move. We immediately understood: this isn't just a cost reduction play but also a solution that upgrades guest experience! Together with Sid, we built the profile for the CEO role and kicked off the search. We introduced several strong leaders from hospitality tech to the team, but the moment I spoke with Neha Jindal, I knew. She is exactly the kind of powerhouse YAYA needs to take the business from start-up to scale-up, to global domination! Huge congrats to Neha and the YAYA Works team 😎!

Revenue leaders traded the boardroom for the SaaS boat yesterday! Sometimes you do not a lot more than some sun, beers and pizza's on the Amsterdam waters. Thanks for the great evening! Cederick Schoneveld Michael Versluis 🇪🇺 🇺🇸 Matt Kucera Martijn Janssen Tarmo V. Bob Siebeling Fokke Noppert Barend Vink Beezar Sirini Koen Bentvelsen Maria Claudia Lira Alban Daan Bakker Simon Caulfield Delano Brand and more!

Norway has no good salespeople... Of course they do. But sales is still slightly frowned upon here. Last week in Oslo, this came up in the Malte's SaaS founder network group: good salespeople are hard to find in Norway. And why is that? Apparently, this is not something people proudly aim for early in their career. So many ambitious, intellectual people don’t choose it. And the ones who do? They’re often sharp, strategic, commercially strong, and very well paid. The great salespeople in Norway exist. Most are already in strong roles. Not moving. This isn’t about capability. It’s about perception. Perception shapes the talent pool. And that talent pool doesn’t just apply to job posts... You have to go get them. Agree? Andrzej Golebiowski, Ilya A. Polyakov? Btw: SaaS Awards is around the corner, make sure to fill in your nominations. Link in comments.