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If you are a B2B CEO, founder, or senior leader who sells a high-value, trust-based offering, this is the AI conversation I think matters most right now: "When buyers use ChatGPT, Gemini, Claude, Perplexity, and Google AI to find services, solutions, and products, is AI mentioning us? (or our competitors?)." That is what we are covering on June 9 at 1 PM ET in our executive briefing. In 30 minutes, we’ll walk through how to compare your visibility against your top two competitors and turn the findings into a practical 6-month growth roadmap. This is for leaders who already invest in marketing, PR, SEO, content, or sales, but need a clearer AI growth strategy they can act on now.

If Nike launched today, with nothing but "Just Do It," AI wouldn't know what it was. Nike built a strong, emotion-driven brand that humans get... athletic, aspirational, performance-driven...but AI doesn't buy emotion, it retrieves facts. The web is now machine-majority. Bots account for more than 53% of all web traffic (as of 2025), meaning companies are no longer just serving people. They are serving algorithms, crawlers, agents, and automation. Being read by LLMs is about clarity, more than emotion: - What your company does - Who you help - What problem you solve - What category you belong in - What products or services you offer - How you differentiate Of course, emotion-driven marketing is still essential to help people remember you. But clear facts and information (either from you or a third party) help AI understand where you belong and when to include you in the answer. A fast exercise: What facts about your business might be buried, implied, or left for the reader to figure out? Put them front and center.

Twenty-five years ago, I wrote a best-selling business book titled The Channel Advantage. The book came out during a major shift in B2B buying and go-to-market strategy. Inbound call centers and e-commerce were starting to replace face-to-face sales reps for standard products customers could now research and buy from their desks. At the time, companies like Amazon, Netflix, and Dell were often underestimated, or dismissed entirely, by traditional sales professionals. In our advisory practice, we would say, “Channels don’t choose customers; customers choose channels.” AI Discovery is the “new Channel Advantage.” These new AI channels (ChatGPT, Claude, Gemini, Perplexity) are changing how customers research, compare, and make decisions. - Buyers can get smarter faster. - They can compare options in more detail. - They can walk into vendor conversations with more leverage than ever. Unlike traditional advertising, paid search, or large sales forces, companies can't simply “buy their way” into AI. They need to be genuinely useful, easy to understand, and backed by proof. The next B2B sales advantage will be whether AI understands, trusts, and recommends your company before your buyer ever enters a sales conversation. If you want to learn how to get and stay ahead of your competition in AI search, join us for a webinar on June 9th. We will teach you how to benchmark your AI-discoverability next to your top two competitors and build a roadmap for AI success. Link in comments.

If you are a B2B CEO, founder, or senior leader who sells a high-value, trust-based offering, this is the AI conversation I think matters most right now. "When buyers use ChatGPT, Gemini, Claude, Perplexity, and Google AI to find services, solutions, products is AI mentioning us? (or our competitors?)" That is what we are covering on June 9 at 1 PM ET in our executive briefing. In 30 minutes, we’ll walk through how to compare your visibility against your top two competitors and turn the findings into a practical 6-month growth roadmap. This is for leaders who already invest in marketing, PR, SEO, content, or sales, but need a clearer AI growth strategy they can act on now.

Many leadership teams are funding the hardest AI bets first. Operations and product AI matter, but they can be slow, expensive, and difficult to tie to near-term revenue. AI-discovery (showing in the answer when your buyers ask AI) is different: it affects whether buyers find, trust, and shortlist your company now. Join the 30-minute briefing and get a free competitive benchmark to see whether you or your top two competitors are more likely to be surfaced in AI search.

Your next buyer may ask AI who to consider before ever visiting your website. Will your SaaS company show up? Or will AI recommend your competitors? That is the question we are answering in our June 9 executive briefing. In 30 minutes, we will show SaaS executives and founders how to benchmark their AI visibility against their top two competitors, understand what AI is saying about their market, and turn the findings into a 6-month growth roadmap their team can actually execute.