NextBigWin ads

I've spent the last year throwing spaghetti at the wall. Most of it slid right off. But what finally stuck taught me this: Belief isn't the starting point. It's the result. Over the past 12 months, I've chased new ideas, tested new offers, and tried new directions. Some looked promising but lost steam. Others barely made it past the plate. I kept asking myself, Why isn't anything sticking? I'd dive into one idea with excitement. But I'd second-guess it when the early results didn't match my vision. One of those noodles was Next Big Win Pro. It was a simple experiment at first. It was a way to test whether the market cared about what I thought it might need. So we put up a landing page, sent it to our network, and waited. Bit by bit, people responded. And with every small sign of traction, my confidence grew. The more I worked, the more it stuck. That's when it hit me. Belief isn't something you start with. It's something you earn through experience. It usually follows a pattern. Curiosity. You get an idea or a feeling that something might be worth trying. There's no conviction yet, just a spark. Experimentation. You take small steps to test the idea. You observe, you tweak, you learn. Validation. You start seeing results, even small ones. That little bit of proof is what turns hope into confidence. Identity Shift. You stop "trying" something and start being someone who does it. It becomes part of who you are. Discipline. You keep showing up, even when it's hard. The work itself becomes evidence that you're serious. Conviction. Eventually, you don't have to convince yourself anymore. You know it's possible because you've lived the process. I used to think belief was a requirement for success. I believed that you had to believe fully before you began. Now I think it's the other way around. Belief is a result of doing the work, testing ideas, and collecting proof. Are you stuck in that messy middle? Have you thrown a lot of spaghetti and nothing's sticking yet? Don't lose heart. You might be one small validation away from everything changing. Conviction doesn't come from confidence. It comes from consistency. 👉 If you're curious, take a look at what we're building wth Next Big Win here - https://lnkd.in/gM8mfKMM

For years, most agencies have relied on the same playbook: 𝘄𝗮𝗶𝘁 𝗳𝗼𝗿 𝗮 𝗿𝗲𝗳𝗲𝗿𝗿𝗮𝗹, 𝗵𝗼𝗽𝗲 𝗳𝗼𝗿 𝗮 𝗿𝗲𝗽𝗲𝗮𝘁 𝗰𝗹𝗶𝗲𝗻𝘁, 𝗼𝗿 𝘀𝗲𝗻𝗱 𝗮 𝗳𝗲𝘄 𝗲𝗺𝗮𝗶𝗹𝘀 𝘄𝗵𝗲𝗻 𝘁𝗵𝗶𝗻𝗴𝘀 𝘀𝗹𝗼𝘄 𝗱𝗼𝘄𝗻. That 𝘶𝘴𝘦𝘥 𝘵𝘰 𝘸𝘰𝘳𝘬. But in today’s market, where 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝗼𝗻 𝗶𝘀 𝗳𝗶𝗲𝗿𝗰𝗲, 𝗯𝘂𝗱𝗴𝗲𝘁𝘀 𝗮𝗿𝗲 𝘁𝗶𝗴𝗵𝘁𝗲𝗿, 𝗮𝗻𝗱 𝗽𝗿𝗶𝗼𝗿𝗶𝘁𝗶𝗲𝘀 𝘀𝗵𝗶𝗳𝘁 𝗼𝘃𝗲𝗿𝗻𝗶𝗴𝗵𝘁, word-of-mouth alone is 𝗻𝗼 𝗹𝗼𝗻𝗴𝗲𝗿 𝗮 𝗴𝗿𝗼𝘄𝘁𝗵 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆. 🚫 Even proactive agencies are finding it harder than ever to stand out. The days of blasting a list with generic pitches are gone. Buyers now expect 𝗿𝗲𝗹𝗲𝘃𝗮𝗻𝗰𝗲, 𝘁𝗶𝗺𝗶𝗻𝗴, 𝗮𝗻𝗱 𝗶𝗻𝘀𝗶𝗴𝗵𝘁, which means understanding the signals that reveal when a brand is ready to engage. 💡 The problem? These signals—new CMO hires, funding rounds, acquisitions, strategic shifts—are 𝘀𝗰𝗮𝘁𝘁𝗲𝗿𝗲𝗱 𝗮𝗰𝗿𝗼𝘀𝘀 𝗱𝗼𝘇𝗲𝗻𝘀 𝗼𝗳 𝘀𝗼𝘂𝗿𝗰𝗲𝘀. Subscriptions are expensive, research is time-consuming, and even when you find intel, it’s tough to turn it into action. Meanwhile, most industry pubs focus on 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝗮𝗻𝗱 𝗮𝘄𝗮𝗿𝗱𝘀, not on 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘥𝘦𝘷𝘦𝘭𝘰𝘱𝘮𝘦𝘯𝘵 𝘰𝘱𝘱𝘰𝘳𝘵𝘶𝘯𝘪𝘵𝘪𝘦𝘴. That’s left agencies 𝗼𝘃𝗲𝗿𝘄𝗵𝗲𝗹𝗺𝗲𝗱, 𝗿𝗲𝗮𝗰𝘁𝗶𝘃𝗲, and 𝗹𝗮𝘁𝗲 𝘁𝗼 𝘁𝗵𝗲 𝘁𝗮𝗯𝗹𝗲, missing the very RFPs that could change their trajectory. 🚀 The next era of agency growth will belong to firms that treat BD like 𝗺𝗲𝗱𝗶𝗮 𝗯𝘂𝘆𝗶𝗻𝗴 𝗼𝗿 𝗮𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 with 𝗽𝗿𝗲𝗰𝗶𝘀𝗶𝗼𝗻, 𝗱𝗮𝘁𝗮, 𝗮𝗻𝗱 𝗳𝗼𝗰𝘂𝘀. They’ll use signals to 𝗮𝗻𝘁𝗶𝗰𝗶𝗽𝗮𝘁𝗲 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆 and act 𝘧𝘢𝘴𝘵 when RFPs and leads emerge. That’s the gap we’re filling with 𝗡𝗲𝘅𝘁 𝗕𝗶𝗴 𝗪𝗶𝗻 𝗣𝗿𝗼 — a single, streamlined source bringing together 𝗽𝗿𝗼𝗽𝗿𝗶𝗲𝘁𝗮𝗿𝘆 𝗹𝗲𝗮𝗱𝘀, 𝗶𝗻𝘀𝗶𝗱𝗲𝗿 𝗥𝗙𝗣𝘀, 𝗖𝗠𝗢 𝗺𝗼𝘃𝗲𝘀, and 𝗯𝘂𝘆𝗶𝗻𝗴 𝘀𝗶𝗴𝗻𝗮𝗹𝘀 so agencies can stop searching and start 𝘸𝘪𝘯𝘯𝘪𝘯𝘨. Because in 2025 and beyond, 𝗮𝗴𝗲𝗻𝗰𝗶𝗲𝘀 𝘁𝗵𝗮𝘁 𝗶𝗴𝗻𝗼𝗿𝗲 𝘁𝗵𝗲 𝘀𝗶𝗴𝗻𝗮𝗹𝘀 won’t just miss the next big win, they’ll miss the 𝗳𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝗴𝗿𝗼𝘄𝘁𝗵 𝗶𝘁𝘀𝗲𝗹𝗳. 𝗝𝗼𝗶𝗻 𝘁𝗵𝗲 𝗙𝗼𝘂𝗻𝗱𝗶𝗻𝗴 𝗠𝗲𝗺𝗯𝗲𝗿 𝗪𝗮𝗶𝘁𝗹𝗶𝘀𝘁 for 𝘕𝘦𝘹𝘵 𝘉𝘪𝘨 𝘞𝘪𝘯 𝘗𝘳𝘰 to get early access to proprietary leads, curated RFPs, and growth signals — all in one streamlined briefing built to help agencies win more 𝟲- 𝗮𝗻𝗱 𝟳-𝗳𝗶𝗴𝘂𝗿𝗲 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀. 👉 Join the waitlist - https://lnkd.in/gmk_AWny

Agency Growth Exchange is now 95% sold out. Join agency owners, growth leaders, and senior marketers in Chicago on October 27 for candid conversations around growth, new business, client relationships, and what marketers expect from agency partners now. Final tickets remain.

We’re officially 𝘁𝘄𝗼 𝘄𝗲𝗲𝗸𝘀 𝗼𝘂𝘁 𝗳𝗿𝗼𝗺 𝗔𝗴𝗲𝗻𝗰𝘆 𝗚𝗿𝗼𝘄𝘁𝗵 𝗘𝘅𝗰𝗵𝗮𝗻𝗴𝗲, and the room is now 𝟵𝟬% 𝘀𝗼𝗹𝗱 𝗼𝘂𝘁. It’s been exciting to watch this come together. On October 27, we’ll bring agency owners, growth leaders, and senior marketers together in Chicago for candid conversations around how agencies get noticed, get hired, stay valuable, and create new opportunities for growth. If you’ve been thinking about joining us, now’s the time. 𝗧𝗶𝗰𝗸𝗲𝘁𝘀 𝗮𝗿𝗲 $𝟯𝟰𝟵 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗢𝗰𝘁𝗼𝗯𝗲𝗿 𝟭𝟴 𝗮𝗻𝗱 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲 𝘁𝗼 $𝟰𝟰𝟵 𝗼𝗻 𝗢𝗰𝘁𝗼𝗯𝗲𝗿 𝟭𝟵. We’re expecting a full room. See the agenda and grab your ticket here: https://lnkd.in/gyYquiQt

If Agency Growth Exchange has been on your radar, this is the week to make the call. AGX is 90% sold out and brings agency owners, growth leaders, and senior marketers together in Chicago on October 27 for candid conversations around growth, new business, and what clients want from agency partners now. Tickets are $349 through October 18 and increase to $449 on October 19.

In less than 3 weeks, AGX will bring agency leaders and CMOs together in Chicago for candid conversations about how agencies get noticed, get hired, and stay valuable once they’re in the room. AGX is already more than 85% sold out, and one of the biggest reasons I’m excited about it is the chance to hear directly from the marketing leaders shaping those decisions. Joining us: - Linda Bethea, former CMO, Danone - Kary Mcilwain, Chief Marketing & Communications Officer, Ann & Robert H. Lurie Children's Hospital of Chicago - Andrea Schwenk, former CMO, Egglife Foods, Inc. - Michael Bell, Chief Marketing Officer, Everspring - Dilini Fernando, Chief Marketing Officer, Freeosk They’ll lead two candid conversations: 𝗕𝗲𝘆𝗼𝗻𝗱 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻: 𝗪𝗵𝗮𝘁 𝗠𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀 𝗡𝗲𝗲𝗱 𝗙𝗿𝗼𝗺 𝗔𝗴𝗲𝗻𝗰𝘆 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀 𝗡𝗼𝘄 What makes an agency more valuable after it’s hired — and what can quickly make it replaceable. 𝗙𝗿𝗼𝗺 𝗙𝗶𝗿𝘀𝘁 𝗜𝗺𝗽𝗿𝗲𝘀𝘀𝗶𝗼𝗻 𝘁𝗼 𝗦𝗵𝗼𝗿𝘁𝗹𝗶𝘀𝘁: 𝗛𝗼𝘄 𝗔𝗴𝗲𝗻𝗰𝗶𝗲𝘀 𝗚𝗲𝘁 𝗡𝗼𝘁𝗶𝗰𝗲𝗱 𝗮𝗻𝗱 𝗛𝗶𝗿𝗲𝗱 How agencies get on a marketer’s radar, earn consideration, and build enough confidence to make the shortlist. Agency leaders spend a lot of time talking to each other about growth. AGX is also about hearing directly from the people who evaluate, hire, and work with agencies every day, and creating the kind of space where those perspectives and relationships can develop naturally. We expect AGX to sell out. 𝗖𝗵𝗶𝗰𝗮𝗴𝗼 · 𝗢𝗰𝘁𝗼𝗯𝗲𝗿 𝟮𝟳 Tickets: https://lnkd.in/gyYquiQt