Nexl ads

Lawyer BD mostly happens in meetings and at events. Watch how Nexl Mobile lets lawyers see client relationships, stay in touch, and capture new contacts on the go.

Clients are no longer impressed simply because a law firm uses AI. In 2025, 61% of corporate counsel told BTI Consulting that they love it when outside firms use AI to get better outcomes. That figure dropped to 21% this year. "There are obviously table stakes to winning work; you need a reasonable approach, experience, expertise, and breadth of team. But when you go to differentiate yourself in the market, it's really about addressing that human element: what does this client ultimately want? A client can ask AI and get a reasonable answer, but does that fulfill a deep need for support and empathy, or for understanding what the driver of their matter is?" says Mary Anne Heckbert, Director, Business Development at McMillan LLP. Our latest white paper explores why relationships are becoming the main differentiator as AI adoption becomes table stakes. 📄 Read the white paper: https://lnkd.in/gyp55SDi

Before you start working on a business case for legal tech, it's important to do some homework. “I try to meet with folks and ask what opportunities they think are being lost, what are we doing manually that technology could handle better, and what could we do to free up time that would allow my team to do more and new things,” says Jaclyn Braga, Director of Marketing and Business Development at Morse. Similarly, Emily Paul, Chief Marketing and Business Development Officer at Gerber Ciano Kelly Brady LLP, suggests flagging technology as a strategic priority first, so any budget request connects to a decision the firm has already made. “By the time you’re having those budget conversations, you want leadership already knowing and believing in the value of what a CRM can do for them.” Jaclyn and Emily joined Amber Elliott, Client Services Director at Nexl, on our recent webinar to discuss building successful business cases for legal tech. 🎥 Watch the session or read the key takeaways here: https://lnkd.in/gjXBwsme

Where will your next matters come from if clients keep more work in-house? 64% of in-house counsel expect generative AI to reduce their reliance on outside counsel. Our white paper shows what this means for firm growth.

If every firm uses the same AI tools, what will make a client choose yours? The research suggests client relationships will be the differentiator, with 86% of law firm and client relationships beginning with an unprompted peer recommendation. Our white paper explains why and how to act now.

Is your firm set up to win work? Firms with low rainmaker dependence and strong BD processes grow 42% faster. Over 5 years, this results in an $83m gap for a $300m firm. Our white paper shows why and how to build your advantage now.