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Alexa just learned how to shop without you... And for brands who are running Amazon ads, this one's for you. Alexa's auto-buy lets shoppers choose a product, set the price they'll pay, and let Alexa handle the rest. The second the price drops, the order is placed. No search results, no sponsored listings, no chance for your ad to make its case. That changes the math on Q4 a bit. Prime Big Deal Days is here, holiday budgets are about to get very real, and a chunk of the demand you're bidding on has already picked a winner. The good news is those orders still go somewhere. The brands getting them did the work to get chosen early, with strong listings, solid reviews, and pricing that made sense before anyone set an alert. If Alexa did all your customers' shopping this Q4, would your product make the list? #amazonstrategy #primebigdealdays #ecommerce

Vendor Central or Seller Central? Wrong question... Most $10M+ CPG brands treat 1P vs 3P like it's the call that decides their Amazon P&L. It isn't. You can pick the "right" account type and still watch margin bleed every quarter. Here's what's actually going on: Amazon's vendor purge already blew up the 1P math. And Vendor Central costs a lot more than the rate card suggests...chargebacks, shortages, co-op, CRaP-outs (Amazon forcing your unprofitable SKUs off 1P entirely). Most brands don't model any of that going in. 3P looks like the clean answer. Until the team trying to run it hits a wall on ops, ads, and inventory planning inside 12 months. That gap is the whole reason 2P operators exist. It's also why Pattern Group just IPO'd at $2.6B on the model. The question was never which account you're logging into... It's who's running your shelf every day, and whether your brand is the kind 2P was actually built for. Full 1P vs 2P vs 3P breakdown is in the new video.

$200 million in brand damage. One ad. 24 hours. Pepsi's most infamous campaign tested well internally, had multiple approval layers, and was produced by a major agency. So why did nobody in the room say anything? Does your team actually have a kill switch for bad ideas, or does everything sail through once a senior leader endorses it? #marketing #brandstrategy #cpgmarketing

Protein shakes and cat treats?! 🤯 Yep, Numerator's 2026 data confirmed these were among Prime Day's top three best sellers this year, and not a single piece of tech made the list. Average order value dropped and deal satisfaction fell too, but shoppers aren't spending less, they're just buying differently. We're breaking down the lessons for CPG brands before next year hits. Is your brand ready? #brandstrategy #cpg #ecommerce #amazonseller #primeday