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Stop guessing where your company is losing sales in traditional trade. The Native 2026 Traditional Trade Digitalization Brief shows how commercial leaders are turning fragmented store conditions into clearer execution priorities, so teams know which stores matter, where gaps are forming, and where to act next. Download the 2026 Traditional Trade Digitalization Brief.

What if your organization could see where traditional trade execution is breaking before delayed market reads catch up? The 2026 Traditional Trade Digitalization Brief shows how commercial leaders are turning fragmented store conditions into clearer market signal, faster field action, and measurable movement. Inside, you’ll see how machine-readable stores help teams identify execution gaps, prioritize the stores that matter, and direct action where it can move revenue, distribution, and share. Get the 2026 Traditional Trade Digitalization Brief.

Native is live. www.native.io Trillions in annual spend move through millions of fragmented, offline stores. Traditional trade is the single largest and least measured market on earth. Native is building the digital intelligence layer for traditional trade — designed for operators who intend to dominate, not merely measure. The first era of AI was built on digital signals. The next will be built on the physical world. The world does not advance through optimization. It advances when something entirely new is created. Now is that time.

$3B in the first half of 2026 poured into World Models. The Physical world is AI's next frontier. But world models are showing their seams. Renderers output pixels. Simulators output state. Planners output actions. All three produce worlds. None of them can measure one. Most of the world's retail stores operate entirely outside of computation. No point of sale. No inventory feed. No data. Strike Teams at Native are chasing the hard problem of solving that. Rendering the physical world computational, and with it the largest consumer market on earth legible. Release Notes from Kevin Lunn on how we're making it real. #NeuralRendering #3DGS #WorldModels #SpatialAI #NeRF #3DReconstruction #ComputerVision #DigitalTwin #RetailAnalytics #PhysicalAI

These companies used a secret weapon to get ahead in traditional trade... What if you could do the same and see exactly what was happening inside millions of traditional trade stores? Legacy data providers only offer expensive, low-volume snapshots of in-store reality. Native specializes in it. By building a proprietary Store Graph, Native makes the physical world machine-readable at an unprecedented scale. We empower your sales and trade marketing teams to identify clear execution priorities and direct action exactly where it will drive the most revenue.

You don't build market share panels across 14 African markets overnight. You build them over years — one relationship, one store visit, one hard-won data point at a time. That's the Frontline story. And today it starts a new chapter: we're merging with Native. What drew us to Native wasn't just the technology, though the technology is remarkable — 3D Store Graphs, agentic AI, a platform built for exactly the markets we know best. It was a shared model: always-on subscription intelligence, not one-off projects. Continuous measurement you can budget for, benchmark against, and rely on quarter after quarter. Our clients have trusted Frontline to tell them the truth about their markets. Now that truth connects to action — what's happening in the store, what to do about it, and proof it worked — in a single subscription, not a stack of fragmented vendor contracts. Everything we built still stands. It just delivers more value per market, per year, than ever before. #Africa #MarketIntelligence #FMCG #TraditionalTrade #ConsumerGoods #RetailInnovation #GrowthMarkets