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Last night I hosted 12 marketing leaders for a private dinner in Atlanta. By the second course, every single person was describing the same problem. Their boards keep saying: double output, same headcount, use AI. Then they leave it to what one CMO called "the AI Champions" to figure out how. Champions. His word. As in, someone on the team who's supposed to magically translate a boardroom mandate into daily execution. The room went quiet. Everyone recognised it. The issue isn't a lack of ideas. Every team has a list of things they want to try. What they don't have is a working example they can see and touch. One leader told a story that stuck with me. Their Head of Growth built a simple AI agent that automated their weekly reporting. Nothing fancy. Took them a few hours. But the moment the team saw their boss actually build it, not talk about it, not forward an article, but sit down and build it, three more people built their own within a week. That was the pattern every person at the table confirmed. People don't need to be told AI is important. They need to watch someone they respect use it in front of them. And that's where most of us leaders are falling short. We're good at setting targets. We're not good at showing our teams what good looks like in practice. The dinner changed how I think about my own team meetings. Less time talking about next month or quarter. More time showing what I built this week. If you lead a team, the most impactful thing you can do right now isn't a strategy deck or an offsite. It's opening your laptop in a meeting and showing your team what you made. P.S. This is exactly what we’re helping marketing teams do at Nas: turn AI from an idea into marketing agents they can actually use. See what we’re building: https://agents.nas.com/

Our first customer invested in us. Probably the best signal for our new product: Nas.com Agents. Akshay Chaturvedi from Leverage Edu, one of the largest mobility companies in the world, is joining as an investor and a first customer. We deployed Nas.com Agents into his business to help the marketing team: 1. Make sense of all their data. 2. Manage their brand reputation. 3. Drive down the cost of leads. Welcome Akshay Chaturvedi! And thank you for the trust! Check out nas.com/grow

Every other post here says AI will replace your marketing team. The people actually building it are betting the opposite. Here's what two years of hype keeps skipping. Agents are genuinely good at a few things: → Volume that never drops → Consistency across every channel → Work that runs while you sleep And bad at the things that matter most: → Taste → Timing → Knowing an idea is right on paper, wrong for the week So the question was never people or agents. It's which work goes where. Here's the split in practice. The agent watches your ad account overnight. It drafts the next round of variations by morning. It spots the competitor's new campaign before you're up. Your marketer picks what actually fits the brand. Kills the idea that's tone-deaf this week. Makes the call a model can't. Machine does the reps. Human makes the judgment. This is the bet Nas.com is making. Not replacement. A mix of three: → Your own people, steering the whole thing → Nas.com Humans: trained pros, employed by Nas.com, full time on your brand → Nas.com Agents: specialized, proactive, built for the work that never stops And these aren't shallow chatbots. Each agent runs $1,000 a month. Trained on performance marketers who've spent $100M+. Built by the team behind Nas Daily. 70 million followers. 20 billion views. They know attention. They know marketing. Each human is trained by the same team. And unlike in an agency where you hire a revolving door of humans that end up servicing 10 clients. Here you get the human to fully focus on your company, they are fully trained by the best. You get all the talent without worrying about any of the hiring The whole point is one thing. Give a small business the firepower a Fortune 500 takes for granted. Which task would you never let an agent touch? ♻️ Repost if your feed is full of replacement takes. See how the mix works: Nas.com P.S. I write about building and growing B2B businesses every day here. #Nasaipartner

Growing a business used to mean choosing where to go all in and where to cut corners. Today, you don’t have to. I’ve run multiple businesses, and there was always more marketing we could be doing than we had people to do it. More content to create. More campaigns to run. More data to analyze. More customers to reach. Every new function meant hiring someone, finding a freelancer, outsourcing it, or doing it yourself. So you picked what mattered most. And the rest simply didn’t get done. That’s what’s changing. You can now scale the marketing operation without scaling the team at the same rate. This is why I wish something like Nas.com existed when my teams were running marketing across multiple e-commerce stores. First, they build a business brain around what your team already knows: - The customers. - The campaigns. - The content. - The revenue data. So the next person working on the business doesn’t have to start from zero. They already have the context. Then you can start handing off the work that never seemed to get done. The reporting. The research. The things worth checking, but never urgent enough to get checked. One Nas Agent even found $5K in dead ad spend across 200 creatives for a single company. Growing a business used to mean deciding what your team had the capacity to do. Now, the size of your team doesn’t have to determine the size of your operation. If you want to see how this could work for your business, check it out ↓

Announcing Nas.com Agents. If you're a small or medium sized business or startup, this is for you!

Nas.com is launching "Muse for Business" I have come to the conclusion that consumer AI is going to be 100% free, ad-supported, or transactions-based. This race will be won by Muse from Meta or another big company. The next race is building these agent capabilities for businesses like clinics, dentists, and startups. Agents should live in their workspace. They should think. Act. And execute. Nas.com Agents are hyper-specialized in marketing tasks. Every human will need personal intelligence. And every business will too. That's our opportunity.