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New Report: How AI is Shaping Digital Advertising in MENA. AI is changing how digital advertising works across MENA, but not every attempt at AI succeeds. In Part 1 of this report, we cut through the noise and highlight what’s actually working (and more importantly, why), how key MENA players are adopting AI, and a lot more. 🔍 Inside the report: • What makes AI work or fail • What AI is really doing in advertising today • Personalization via Arabic-aware LLMs • Smarter AI-driven media buying • How leading MENA players are adopting AI • Real examples of agents in action • Practical tools you can try now 💡 Featuring insights from MENA’s leading players: “At WPP Media MENA, AI is integral to how we deliver superior results for our clients. Our teams leverage WPP Open, our proprietary AI-powered marketing platform, to accelerate everything from strategic planning & creative production to media optimization. The engine behind this is Open Intelligence, our universal AI model that powers the entire media journey from insight to measurement.” Nabeelah Bijapur, Associate Director of Data and Technology MENA, Choreograph, WPP Media MENA, WPP Media. “Beyond standard LLM applications, WPP Open empowers teams to build custom AI agents or access a global library of shared agents, making AI practical, scalable, and deeply embedded in daily operations, accelerating productivity and fostering innovation.” Elio Kassab, Senior Strategy Manager – Intelligence MENA, WPP Media MENA. “IPG has launched Interact — IPG proprietary operating system powered by AI. The OS is considered an end-to-end solution allowing employees to create audience, plans, set up campaigns and measure the outcome. The AI Console is a secure, chat-based interface providing employees with a firewalled environment for information gathering and processing.” Abdelnabi Alaeddine, Regional Director MENA – Digital & Partnerships, UM MENAT, IPG Mediabrands ⬇️ Download the full report: 👉 https://lnkd.in/dHczbjYq #AImarketing #AIadvertising #MENA #Advertising #Marketing #AI Nabd نبض

تمكّن منصّة نبض العلامات التجارية من الوصول إلى جمهورهم المستهدف بفعالية دقيقة عن طريق أحدث وسائل الاستهداف التقني. تفضلوا بتسجيل بيانات شركتكم وسيقوم فريقنا المختص بالتواصل معكم للاستشارة.

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