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The Law of the Vital Few shows why most teams measure benefits the wrong way. Focus on outcomes, not vanity metrics. 👉 See the full explanation in the main video. https://lnkd.in/d_AFKEzP

Only 20 to 50 percent of your people will ever need a benefit at the same time. Engagement is not about everyone logging in. It is about the right people getting the right support when it matters. 👉 Watch the full video https://lnkd.in/d_AFKEzP

Life comes in waves, and engagement rises and falls with it. The goal is simple: help the people who need support today. 👉 Watch the full video for the full breakdown. https://lnkd.in/d_AFKEzP

The Law of the Vital Few applies beautifully to employee benefits: Only around 20-50% of your workforce will need or use any given benefit at any given moment. So, when we obsess over needing 80% engagement…we’re chasing a number that doesn’t reflect how humans actually live and work. This is where reframing your KPIs matters: Engagement isn’t about everyone using everything, it's about the right employees accessing the right support when they need it most. Watch the full video here. . https://lnkd.in/d_AFKEzP

Are you flogging a dead horse chasing 100% engagement with your employee benefits? 🐎 Here’s the truth most HR leaders feel but rarely say out loud: 👉 You’ll never get 100% engagement. And that’s actually a good thing. Too many organisations are chasing engagement as the goal, when really it’s the outcome - a symptom of doing the right things for the right people. The reality? Not everyone needs your benefits all the time. And that’s okay. In this video, I introduce the Law of the Vital Few - and why it should reshape how HR thinks about benefits engagement. 🎯 Roughly 20% of your workforce is facing 80% of the real challenges. When you focus your time, energy, and strategy on those people - everything changes. It’s not about chasing clicks, logins, and vanity metrics. It’s about designing for human impact. So stop measuring the wrong things. Start creating the right outcomes. And remember: engagement isn’t the goal - it’s the result of doing what truly matters. 🎥 Watch the video below, and grab your free copy of My Little Book of HR Communications for practical, people-first insights HR leaders can use right now: 🔗 https://lnkd.in/eucpsjQn #HR #Leadership #EmployeeEngagement #EmployeeBenefits #PeopleStrategy #Communication #WorkplaceCulture #HRInsights #PeopleFirst #Wellbeing

Are you still chasing 100% engagement with your employee benefits? It’s time to rethink the goal. In our latest LinkedIn Live, Jamie Keeling, Head of Solutions at My Staff Shop, breaks down a truth many HR leaders feel - but rarely say out loud: 👉 Engagement isn’t the goal. It’s the outcome. Too often, organisations focus on clicks, logins, and activations… But these are vanity metrics. They look good on paper, but they don’t tell you whether your benefits are making a real impact where it matters. Jamie introduces the Law of the Vital Few and explains why it should reshape how HR approaches benefits strategy: 🔹Around 20% of your workforce is facing 80% of the real challenges 🔹When you focus on engaging those people, everything changes 🔹Benefits become meaningful, timely, and genuinely life-improving 🔹And engagement rises naturally - because you’re solving real problems for real people Instead of chasing 100%, HR teams can shift their focus toward: ☑️ Identifying who needs support right now ☑️ Targeting benefits with precision and empathy ☑️ Measuring outcomes instead of activity This is the reset many HR leaders have been looking for. 📽️ Watch the full video below 📖 And for more practical, people-first guidance, download your free copy of My Little Book of HR Communications here: 🔗 https://lnkd.in/eBwSJsQZ #HR #EmployeeBenefits #EmployeeEngagement #PeopleStrategy #Leadership #Communication #WorkplaceCulture #HRInsights #Wellbeing #PeopleFirst