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Sustainability professionals need AI that actually understands ESG. ChatGPT wasn't built for our work. It doesn't know compliance frameworks, hallucinates on data, and needs constant fact-checking. Muuvment IQ is different. Built from the ground up for sustainability pros, with intelligence grounded in expert-vetted ESG knowledge. Research, reports, and analysis? Done in minutes instead of hours. Try it free today.

AI is not software, but most people still think of it that way. A chatbot, or another tool to bolt onto the stack. Meanwhile whole categories of software are being swallowed up and most companies haven't caught up to where AI was two years ago, let alone now. BCG found that only 5% of companies worldwide are generating real value from AI. We've had to re-evaluate what it means to be a software company. Pushing the technology without addressing adoption doesn't work. The bottleneck isn't what AI can do, it's whether organisations are ready. We're shifting our focus to implementation, and we built a free assessment to help companies figure out whether they're even ready to deploy AI.

Did you know there was a second AI revolution in December? Most companies haven't even caught up to the first one. ChatGPT launched in November 2022 and most organisations still don't know what to do with it. Now AI agents are replacing entire software categories. Nearly $1 trillion was wiped from software stocks in days. Some are calling it the SaaSpocalypse. According to MIT, 95% of enterprise AI implementations fail to produce ROI. Not because the technology doesn't work, but because organisations aren't set up to use it. I didn't intend the video to be gloomy, but the pace is genuinely overwhelming. It's forced us to reconsider what it means to be a software company, and to focus on what actually helps: AI implementation, not just a software hand-off. We built a free readiness assessment at labs.muuvment.ai to help companies get started.

You don’t have half a day to turn a sustainability initiative into an engagement email. Generic AI spits out text—then you lose hours fixing it. Muuvment IQ asks what’s missing first, then drafts using only your docs + public announcements—so you can hit send with confidence, not crossed fingers. Try it free today (no login required).

You’re expected to communicate ESG like a full comms team—without a full comms team. Muuvment IQ turns one prompt into tailored outputs for investors, media, and leadership—grounded in vetted ESG knowledge. Try it free today (no login required).

Who’s glib, confident, and will flip its position without an ounce of remorse? Generic AI. Trust it without verification at your own peril — especially in a professional setting. Last year, Deloitte Australia had to partially refund the Australian government after an AI-assisted report was found with fabricated citations and a made-up court quote. Not because the writing was bad — because the foundation wasn’t reliable. In ESG work, that translates into hours of cleanup and real reputational risk. The solution isn’t “don’t use AI.” It’s using AI that was built for the task: - grounded in your company’s documents - backed by expert-curated ESG knowledge - searching credible sources, not random corners of the internet with citations you can verify - and a second pass to catch gaps before anything goes out If you’re evaluating AI for sustainability teams, ask one question: How defensible is the draft after the first output? If you want a purpose-built, reliability-first AI for ESG, try Muuvment IQ (no login required).