MSquared

Discover how Major League Baseball reinvented the ballpark for a digital audience. With custom avatars, spatial audio and real‑time game data, the virtual ballpark let fans connect, play and celebrate together from anywhere.

Discover how the BBC Philharmonic Orchestra used MSquared to bring classical music to younger, digital‑first audiences.

Discover how Zaha Hadid Architects used MSquared to turn urban planning into a participatory experience. A live digital twin of Khalid Bin Sultan City let stakeholders walk its streets, test layouts and provide real behaviour insights

See how Automobili Lamborghini brought its iconic brand to life in Fast ForWorld: A fully branded virtual world powered by MSquared. Designed in Unreal and launched quickly in the browser, it captures the precision and beauty of the cars while giving fans a new way to explore and connect.

For Khalid Bin Sultan City, Zaha Hadid Architects wanted to move beyond traditional plans and presentations. They partnered with MSquared to create a persistent digital twin, a living virtual city where stakeholders could walk the streets, test layouts, and see how design decisions shaped movement and gathering in real time. In just three weeks, the MSquared team delivered a 24/7 interactive environment powered by avatars and instant browser access, enabling citizens, investors, and officials to co-create and collaborate from anywhere. Over 45 days, more than 550 participants explored the virtual city, generating real behavioural data that informed design decisions. Architects gained clarity on how people moved, met, and gathered, providing insights impossible to capture through static drawings or surveys alone. The result is a measurable and participatory approach to urban design, backed by behavioural evidence rather than assumption. If you are shaping the future of cities, infrastructure, or mixed-use developments, book a meeting with our commercial team at Cityscape 2025 to see how persistent virtual environments can help you design with data, not guesswork.

For Khalid Bin Sultan City, Zaha Hadid Architects wanted to move beyond traditional plans and presentations. They partnered with MSquared to create a persistent digital twin, a living virtual city where stakeholders could walk the streets, test layouts, and see how design decisions shaped movement and gathering in real time. In just three weeks, the MSquared team delivered a 24/7 interactive environment powered by avatars and instant browser access, enabling citizens, investors, and officials to co-create and collaborate from anywhere. Over 45 days, more than 550 participants explored the virtual city, generating real behavioural data that informed design decisions. Architects gained clarity on how people moved, met, and gathered, providing insights impossible to capture through static drawings or surveys alone. The result is a measurable and participatory approach to urban design, backed by behavioural evidence rather than assumption. If you are shaping the future of cities, infrastructure, or mixed-use developments, book a meeting with our commercial team at Cityscape 2025 to see how persistent virtual environments can help you design with data, not guesswork.