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"No demo, no dinner." To be clear: we do eat dinner. 😂 But somewhere along the way, this joke became the slogan of our Product team offsites. We're passionate about what we're building and prioritize getting value into our users' hands, even if that sometimes means we stay a little late. Why join us? ➡️ Remote-first with optional office spaces in Toronto, Montréal, and Porto ➡️ We've found product-market fit and raised $30M in Series B funding ➡️ We're passionate about AI, both inside and outside the product ➡️ G2 just ranked us the #19 top startup in Canada 👀 Sound like fun? We're hiring engineers in Canada and Portugal! Check out our careers page to learn more and view our open roles: https://bit.ly/careers-LIn

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A lot of my calls lately start with good news: a team's ad spend has doubled and they're figuring out how to keep the creative coming. My favorite part is asking how they got there. I almost never hear "we hired a bigger team." What I hear is some version of "our strategist started making the ads again." They watch every ad. They read the comments. They take what they learn and turn it into the next batch that same week. AI took a lot of the busywork off their plate, and they put that time straight back into the work. That's who Chief Marketer is for. It's not a title. It's the marketer who's still close to the feed. Our first one in New York was oversubscribed: 100+ marketers from the teams behind UNIQLO, Estée Lauder, HelloFresh and more. On November 3rd we're bringing 250 of the best marketers in the world together in San Francisco. The session I'm most excited for is Tim Davis from ElevenLabs on how they built their ad engine. I want to hear how a team moving that fast decides what to make next. If you're a marketer in SF and want in, register here and I'll keep an eye out for your name https://lnkd.in/g9XEr6Rt

One of the customers I work with puts out more creative than most full teams. Their team is ONE person. 🤯 They automated ad launches and iteration briefs, so their time goes to new concepts and conversion rate optimization. They didn’t hand everything to AI. They got deliberate about what to keep. That’s the question we at Motion (Creative Analytics) are bringing to San Francisco on November 3rd at Chief Marketer: what do the best marketers hand off to AI, and what do they refuse to let go of? 🤔 250 marketers in one room, including the people building the AI tools we all use (Granola, ElevenLabs, Wispr Flow, Manychat), brands scaling with them (Function Health, Ridge), plus Oren John and Dara Denney. Our New York event in September was oversubscribed, with 100+ marketers from the teams behind UNIQLO, Estée Lauder, HelloFresh, and more. If you’re a marketer in SF, come join us! https://lnkd.in/e29_WgwB

Over the last 4 years, I've talked to thousands of marketers, and a couple of minutes into each call I can usually tell who's winning and who's stuck. It's not budget. It's not headcount. It's not which tools they bought. The teams that win have someone who's still close to the work. They watch the ads, read the comments, sit in on customer calls, and take what they learn straight into the next creative. The teams that get stuck have moved that job three layers away from the feed. By the time an insight reaches the person making the ad, it's a slide in a deck. Some of the best teams I work with are tiny. Two or three people shipping more than brands ten times their size, because the person deciding what to make is the same person who knows what's working. That's the whole idea behind Chief Marketer: the marketer who's native to the feeds and still makes the work. Our first one in New York on September 24th was oversubscribed. 100+ marketers from the teams behind UNIQLO, Estée Lauder, HelloFresh and more. On November 3rd we're bringing 250 of the best marketers in the world together in San Francisco. If you're a marketer in SF and want in, DM me and I'll put your name forward myself. Motion (Creative Analytics) https://lnkd.in/grFW4bWG

In New York, I asked Dara Denney one question: what's a skill you have that AI can't fake? Her answer: judgment. "When there's a moment a marketer has to make a choice, that's where we take AI out of the equation." On November 3rd at Chief Marketer San Francisco, I’m putting the same question to the rest of the lineup. Some of them build the AI tools we all use: Granola, ElevenLabs, Wispr Flow, Manychat. Others are scaling brands with them: Function Health, Ridge. Plus Oren John, and Dara’s back too. I’ve automated every stage of my flywheel, but knowing what to automate was a judgment call, not a tool. So I want to know where the best marketers draw the line. What do they hand to AI, and what do they never let go of? 250 marketers in one room, and I’ve got a LOT of questions. Come find out with me: https://lnkd.in/eDDurkxn Motion (Creative Analytics)