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Event Planners are a psychotic bunch. And in my humble opinion, they don’t get enough credit within the org. Because the best ones make chaos look boring. They are pro crisis managers. At every event.. The attendee sees: A gifting experience on arrival. A beautiful venue. Dinner at 7. The right music. Everything running on time. The event planner sees: The speaker whose flight was cancelled. The 14 dietary restrictions that changed yesterday. The shipment that's somehow in another state. The executive who wants to move dinner up 30 minutes. The guest who didn't RSVP but definitely needs a seat. The AV issue nobody else knows happened. The weather app that's been refreshed 47 times. And another stakeholder texting this 13 minutes before go time: “Quick question…” Great event planners aren't just organized. They're problem solvers. They make 100 decisions nobody sees… so 500 people can have an experience that feels effortless. So much respect for this psychotic groups of people who always tend to keep it together when things seem to be falling apart. I see you. - Ps. you can get the latest version of The Gifting Brief for free by using the link at the top of my bio page

I'm not an event planner. But I've spent enough time working alongside them to know I could never do their job. I've watched planners deal with the speaker who almost cancelled the night before the event. The 37 people added at the last minute. The executive who wants to change the agenda that was already “final.” The shipment that didn't arrive. The VIP request nobody saw coming. And the inevitable crisis that somehow needs to be solved in the next 11 minutes. Here's the part I've always found impressive: Most people attending the event will never know any of it happened. They'll walk into a beautiful room. Have a drink. Eat a great meal. Meet some interesting people. And at the end of the night, someone will say: “Wow, everything went so smoothly.” Meanwhile, the planner is standing there smiling, knowing what it took to make “smoothly” happen. I've worked with a lot of event professionals over the years. The really good ones have an incredible ability to absorb the chaos so everyone else can enjoy the experience. I have a lot of respect for that. So, from someone who gets to work alongside you: I see you 👏. Event planners: what did I miss from the calendar? Thanks to Jonathan Kazarian and Evan Hughes for the post inspo. - Ps. you can get the latest version of The Gifting Brief for free by using the link at the top of my bio page

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Your event isn't generic. Your gifting shouldn’t be either. Monte & Coe replaces forgettable items with premium leather goods ethically handcrafted in Canada. • Guests choose their gift and watch it get monogrammed live. • Refined branding that matches your company's standards. • Fully managed by our team from planning to onsite setup. Click below to request a bespoke quote.

Tiers of generic swag end up in the trash. Give your guests an experience they’ll actually take home. • Premium leather essentials, personalized live at your event. • Onsite monogramming stations that guests love. • Reliable North American delivery with zero customs delays. Tap to view our interactive event experiences.