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“When are you actually allowed to send marketing emails?” Since 2002, Article 13 of the EU ePrivacy Directive has required opt-in consent before a marketing email goes out. And today, those opt-ins are almost impossible to get. So what about adding new contacts to your CRM and making them available to sales? That’s where Article 6(1)(f) GDPR, legitimate interest, comes in. Many of our enterprise clients treat a positive interaction as the signal: ✅ An accepted LinkedIn connection request ✅ A visit to your booth at an event ✅ Engagement with your content online That can justify a 1:1 conversation with your client-facing team. It does not justify automated marketing emails. As B2B becomes more human to human, the shift is clear: genuine, GDPR-compliant 1:1 conversations. What do you think of this shift? Let me know in the comments below.

Make no mistake, these are the profiles buyers actually look at. Before a first meeting, prospects check the sales rep, the solution engineer, the exec who reached out. Rarely the company page. So a brand team can spend months perfecting ads and their landing page, while the buyers really meet the brand where it shows a default template. A client-facing profile is often the first brand touchpoint in a B2B deal. At Momentum Data, it's one of the first things we fix in every program. Let me know your take on this! #B2BMarketing #EmployeeAdvocacy #BrandMarketing

Introducing our new miniseries, “Buyers in the Wild”. Our take on the nature documentary follows a B2B marketing team on their adventures in search of “prey”. Stay tuned for more…

B2B marketing has changed a lot since the 90s. Momentum Data was founded in 2017, so we missed the fax machines and cigarettes. But we’ve stayed ahead of the curve in B2B marketing ever since. 😎 The tools have changed dramatically. But some things haven’t: putting client relationships first, staying curious, and constantly looking for better ways to help our customers. So, in the spirit of innovation, we’ve brought Momentum back to 1992. 📼 Huge credit to Sebastian Gmelin for making and starring in this AI gem. Enjoy. 👇

I spent two days making my company a 1992 corporate video. The script was written by hand but every frame is AI. Seedance 2.5, Seedream and Fable for the plumbing. A surprising amount of B2B marketing still works like this. Lists built by hand, "personalised" letters, everyone blasted at once. We actually started Momentum Data to fix that. Watch to the end for our core values. We take them very seriously.

AI isn’t the problem. Using it without knowing what to do with it is. 😅 Most marketing teams don’t need another AI tool. They need to put AI to work optimising for specific outcomes: ✅ More pipeline ✅ More event engagement ✅ More thought leadership ✅ At scale That’s exactly what we help enterprise B2B marketing teams do at Momentum Data. No more experiments. AI-powered marketing programs that actually get results. 200+ of the world’s largest B2B enterprises have already upgraded their ABM with us. Ready to put AI to work for you? Let’s talk! (Disclaimer: No marketers were harmed in the making of this video. 😉 Paige Osborne)