MezzoLab Studio ads

"We need an explainer video," is one of the most exciting and anxiety-inducing things a marketer can hear. They can take forever. They can be expensive. They usually require buy-in from everyone and their mother. And, because of all of the above, they need to last a while. BUT, if you get it right, the payoff can be massive. Because a great explainer video doesn't just educate—it gets people excited: "Oh my gosh, this is a different way of doing things. I want to try it." "They're fixing that thing that's driven me insane!" "That was cool. I want to see more from these people." And if you're building something category-defining, like we are at Vector 👻, they're 10,000% worth the effort. HUGE shout out to João Freitas and his team at MezzoLab Studio, for not only being the brilliant minds behind the video, but also making the process FUN.

Work for Brevo Follow me for finding the thing in the first place you look. MezzoLab - Motion Design for Tech Get in touch: www.mezzolab.com

I challenged my new video agency. They did not meet my expectations. ... They CRUSHED my expectations! Massive massive props to João Freitas and the crew at MezzoLab Studio. CourtReserve's new commercial for Public Booking is one of the best 'explainers' I have ever seen. The best part for me? I was barely involved in this project. Such is the genius of their process, they were somehow able to create exactly what I had in my head and then just add layers and layers of magic. Coming to a connected TV near you, keep your eyes peeled :-)

Work for Vector 👻 The follow-up to the 3D product video we did for Vector, this time showing the actual platform. Follow me for the exact face you make alone in a lift with a stranger. MezzoLab - Motion Design for Tech brands. Get in touch: www.mezzolab.com

Work for Remote. Follow me for cereal being soup by definition and nobody wanting to discuss it. MezzoLab - Motion Design for Tech. Get in touch: www.mezzolab.com

Marketing folks in Tech, this one's for you: You can’t bore people into buying your product. Vector asked us to do a product explainer that felt unmistakably theirs. If you’ve seen their content, you know Vector has a distinct “Vector-vibe” running through everything. Vector is the kind of brand that’s full of ideas and little stories. Everything they put out feels intentional as opposed to "checklist marketing". Creative direction is much easier when there’s plenty to draw from and build on. A big, big thank you to Joshua Perk 👻, Nick Masters, and Jess Cook for trusting our vision from start to finish. Seriously, you are a joy to work with. (Also, I'm gonna get around to doing one of those silly commented videos for this one but I'm just way too busy now.)