MDRN Activations ads

If you’ve ever pitched an activation and heard: “But what’s the return on that?” This is for you. We built a tool that lets agencies, PR teams, and brand managers model the value of a campaign before it launches. It helps you estimate: 1/ Earned media value 2/ Lead capture ROI 3/ Total campaign return vs spend It’s simple. Editable. And built specifically for experiential campaigns. Want it? Drop CALCULATOR in the comments and I’ll send it your way. (Just connect with me so I can get it to your inbox.)

What do you do when expected foot traffic doesn’t show up? At a recent high-stakes activation for World Vision, onsite traffic came in lower than projected, something that can happen for a lot of reasons outside anyone’s control. For many teams, that’s a stressful moment, but for us, it’s a simple pre-mortem pivot. We had already mapped out more than 20 potential failure points, including reduced foot traffic, so we didn’t panic. Instead, we adjusted our workflows in real time, increased throughput speed, and made sure every single person who did walk by was engaged immediately. That led to a 30% increase in email collection compared with the previous year, despite lower overall traffic. Planning for the worst-case scenario isn’t about expecting failure. It’s how we make sure every experience delivers the desired ROI even when conditions change. mdrnactivations.com

Personalized trading cards have been a clear winner at sports activations for the last 5 years. That doesn't mean they're played out. At MDRN Activations, we've developed a fresh concept that I know fans will go crazy for at FIFA-themed activations. If you're looking for crowd pleaser for your upcoming FIFA-themed events, comment 'FIFA' and I'll send our FIFA fan and sponsor experiences deck your way for even more inspiration.

We activated at the Grey Cup for World Vision, but the layout wasn't ideal for foot traffic. Instead of panicking, we leaned into our pre-mortem plan. Made a pivot and still helped them collect 30% more emails than they did the year before. At MDRN Activations we find ways to protect ROI even if your activation isn't given the "perfect" spot.

I’ve noticed that not every audience is wowed by the most high-tech, futuristic experience activation. Millennial guests, for example, go gaga over familiar, nostalgic touches like slap bracelets, lenticular prints, old-school trading cards, even stickers or cheesy buttons. When I see nostalgia land at an event, it’s clear the connection goes deeper than novelty. We've reminded people of who they were, not just where they are. Striking that emotional chord is what turns a moment into something people actually share and remember. What’s one nostalgic item you’d love to get as a take-home from an event? (I’m partial to a good custom trading card -- but I’d love to hear yours.)

When we were asked to capture guests riding a giant Cheeto-shaped bull... We knew the lines at the Calgary Stampede were going to get long fast. As always, the MDRN Activations was up for the challenge.